Tag Archives: The Coffee Bean & Tea Leaf

Some news that’s fit for Print

We’re pleased that our work has been selected for PRINT’s 2010 Regional Design Annual, a com­pre­hen­sive survey of graphic design in the United States. Three of our recent projects will be included in the December 2010 issue along­side other win­ning entries.

Greenwood School, a Waldorf-inspired pre-kindergarten through 8th grade based in Mill Valley, CA, worked with Elixir to develop a mar­keting strategy, brochure and admis­sions kit.

The Coffee Bean & Tea Leaf — A set of tins was part of a com­pre­hen­sive brand visual lan­guage that Elixir devel­oped for the coffee retailer’s ’09 hol­iday promotion.

The National Fish & Wildlife Foundation 2009 Fundraiser — Elixir designed the invi­ta­tion and col­lat­eral for the event hon­oring Julie Packard, Executive Director of the Monterey Bay Aquarium.

Harmony at holiday for The Coffee Bean & Tea Leaf

We had the plea­sure of working with this Los Angeles-based coffee chain to develop their ’09 hol­iday pro­mo­tion. The Coffee Bean & Tea Leaf—with 750+ loca­tions in 22 coun­tries — desired a com­pre­hen­sive visual lan­guage to trans­form their stores during the hol­iday season and be cost-effective for fran­chisees to implement.

By the time all was said and done, Elixir had designed icons, cups, java jackets, menu boards, gift cards, hang tags, gift bags, sea­sonal décor and pack­aging for 36 retail skus. We’re proud to report that The Coffee Bean & Tea Leaf sold through all hol­iday mer­chan­dise and had very strong par­tic­i­pa­tion among franchisees.

Elixir’s bean selected!


The Coffee Bean & Tea Leaf has tapped Elixir to develop their Holiday 2009 pro­mo­tion. The theme will waft into The Coffee Bean & Tea Leaf’s 700+ loca­tions around the globe this fall, infusing all aspects of the sip­ping, sit­ting, and shop­ping experience.

Elixir will start by estab­lishing a pro­pri­etary brand visual lan­guage that aligns the essence of the Holiday pro­mo­tion with the brand story — from atti­tude and tone to palette, icons and sea­sonal décor. In-store appli­ca­tions will deck the walls, dis­plays, col­lat­eral and pack­aging and extend to rec­om­men­da­tions for gift mer­chan­dising and in-store music.