L to R: Lavender, Rosemary and Orange Blossom Lotion; Meyer Lemon and Sage Shampoo; Lavender, Jasmine and Blood Orange Conditioner; Meyer Lemon and Sage Bath Gel.
The fruits of Elixir’s recent packaging project for The Spa Hotel Healdsburg are now available.
Elixir is excited to be working with prAna on their brand visual language, to be unveiled soon in all channels: new website, retail graphics, packaging, and the company’s first direct-to-consumer catalog. The 17-year old brand, based in Vista, CA, is a longtime purveyor of apparel & accessories for yoga and climbing, as well as activewear — all with a bohemian bent.
We’re pleased that our work has been selected for PRINT’s 2010 Regional Design Annual, a comprehensive survey of graphic design in the United States. Three of our recent projects will be included in the December 2010 issue alongside other winning entries.
Greenwood School, a Waldorf-inspired pre-kindergarten through 8th grade based in Mill Valley, CA, worked with Elixir to develop a marketing strategy, brochure and admissions kit.
The Coffee Bean & Tea Leaf — A set of tins was part of a comprehensive brand visual language that Elixir developed for the coffee retailer’s ’09 holiday promotion.
The National Fish & Wildlife Foundation 2009 Fundraiser — Elixir designed the invitation and collateral for the event honoring Julie Packard, Executive Director of the Monterey Bay Aquarium.
Elixir has been retained by the owners of Hotel Healdsburg and h2hotel in Healdsburg (67 miles north of San Francisco), to redesign the packaging of their spa products. Recently reformulated with natural and organic botanical ingredients, the line will include: Meyer Lemon & Sage Shampoo and Bath Gel; Lavender, Jasmine & Blood Orange Conditioner; Lavender, Rosemary & Orange Blossom Lotion; and Lavender, Rosemary & Sweet Orange Soaking Salts. Both hotels will feature the spa products in their guest rooms.
Elixir is excited that our packaging for Golden Star Tea Company is included in Box Bottle Bag. The new book from The Dieline and HOW Books features “the best of the best” in packaging design.
Naturopathica — founded in 1995 and based in East Hampton, New York — reached out to Elixir to rebrand itself with a relaunch of its skin and beauty products. At that time, the line was carried by select high profile spas around the country and sold direct online. Naturopathica enjoyed a small loyal following but was frustrated by a fiercely competitive marketplace brimming with false claims. Barbara Close, Founder and CEO, knew the brand was flying under the radar and suspected that the packaging’s home-grown look and misperceptions about the performance of botanical skin care were factors that needed to be addressed.
As part of our North Star process, Elixir conducted 1-on-1 interviews with current & prospective customers and spa partners to help Naturopathica understand how their brand was perceived. The findings illuminated the gap between current perceptions and desired positioning, inspiring the company to undertake a comprehensive retooling of everything from product to packaging. The company reformulated many of it’s products — replete with sustainable, certified-organic and wildcrafted ingredients — to earn ECOCERT certification, while Elixir developed the elevator pitch and redesign of Naturopathica’s brand visual language — including identity, business system, style guide and packaging for nearly 100 products.
Barbara Close sums up her Elixir experience to date:
“We have worked with various design and branding firms over the years. When I reviewed Elixir’s portfolio, I felt there was great attention to detail and adherence to simplicity, both very important for Naturopathica.
Elixir put us front and center. Everyone on the team was an excellent listener, so we felt really ‘met.’ They understood our lineage of apothecary and the challenge of honoring our roots and telling our story in an interesting visual way. Elixir’s North Star process helped us unearth our gems and bring them out into our materials. They were great at helping us get to an unexpected place, what I call ‘the aha factor.’ The whole process has been very exciting.”
Elixir designed three custom bottle shapes with emboss of Naturopathica’s logotype. A custom color was applied to the remaining off-the-shelf containers providing consistency across 48 retail skus.
All collateral and packaging is made from 100% recycled fibers with a minimum of 35% post-consumer material.
Look for it online at at www.naturopathica.com and at the finest holistic spas (in San Francisco at Therapeia and Studio C Skincare; in Sausalito at Cavallo Point; in Berkeley at Claremont Resort & Spa).
We had the pleasure of working with this Los Angeles-based coffee chain to develop their ’09 holiday promotion. The Coffee Bean & Tea Leaf—with 750+ locations in 22 countries — desired a comprehensive visual language to transform their stores during the holiday season and be cost-effective for franchisees to implement.
By the time all was said and done, Elixir had designed icons, cups, java jackets, menu boards, gift cards, hang tags, gift bags, seasonal décor and packaging for 36 retail skus. We’re proud to report that The Coffee Bean & Tea Leaf sold through all holiday merchandise and had very strong participation among franchisees.
Taylor’s Automatic Refresher — the Bay Area’s classic and well-loved hamburger & fries eatery — reopens this week as Gott’s Roadside. Elixir was retained to rename and then develop the new identity. Collateral included a website, menus, signage, apparel and packaging.
You’re invited to help Gott’s celebrate this Thursday, March 25 from 6 – 9 p.m. at San Francisco’s Ferry Building and again on Friday, March 26 from 6 – 8 p.m. at their St. Helena and Napa locations. Free cheeseburgers, ahi burgers, Seoul burgers and fries will be served, and Elixir-designed t-shirts will be given away. Visit http://gottsroadside.com/ for directions. We hope to see you there!