Tag Archives: packaging

Fresh packaging with a twist for The Spa Hotel Healdsburg

L to R: Lavender, Rosemary and Orange Blossom Lotion; Meyer Lemon and Sage Shampoo; Lavender, Jasmine and Blood Orange Conditioner; Meyer Lemon and Sage Bath Gel.

The fruits of Elixir’s recent pack­aging project for The Spa Hotel Healdsburg are now available.

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New vistas for prAna


Elixir is excited to be working with prAna on their brand visual lan­guage, to be unveiled soon in all chan­nels: new web­site, retail graphics, pack­aging, and the company’s first direct-to-consumer cat­alog. The 17-year old brand, based in Vista, CA, is a long­time pur­veyor of apparel & acces­sories for yoga and climbing, as well as activewear — all with a bohemian bent.

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Some news that’s fit for Print

We’re pleased that our work has been selected for PRINT’s 2010 Regional Design Annual, a com­pre­hen­sive survey of graphic design in the United States. Three of our recent projects will be included in the December 2010 issue along­side other win­ning entries.

Greenwood School, a Waldorf-inspired pre-kindergarten through 8th grade based in Mill Valley, CA, worked with Elixir to develop a mar­keting strategy, brochure and admis­sions kit.

The Coffee Bean & Tea Leaf — A set of tins was part of a com­pre­hen­sive brand visual lan­guage that Elixir devel­oped for the coffee retailer’s ’09 hol­iday promotion.

The National Fish & Wildlife Foundation 2009 Fundraiser — Elixir designed the invi­ta­tion and col­lat­eral for the event hon­oring Julie Packard, Executive Director of the Monterey Bay Aquarium.

At home in Healdsburg

Elixir has been retained by the owners of Hotel Healdsburg and h2hotel in Healdsburg (67 miles north of San Francisco), to redesign the pack­aging of their spa prod­ucts. Recently refor­mu­lated with nat­ural and organic botan­ical ingre­di­ents, the line will include: Meyer Lemon & Sage Shampoo and Bath Gel; Lavender, Jasmine & Blood Orange Conditioner; Lavender, Rosemary & Orange Blossom Lotion; and Lavender, Rosemary & Sweet Orange Soaking Salts. Both hotels will fea­ture the spa prod­ucts in their guest rooms.

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Harmony at holiday for The Coffee Bean & Tea Leaf

We had the plea­sure of working with this Los Angeles-based coffee chain to develop their ’09 hol­iday pro­mo­tion. The Coffee Bean & Tea Leaf—with 750+ loca­tions in 22 coun­tries — desired a com­pre­hen­sive visual lan­guage to trans­form their stores during the hol­iday season and be cost-effective for fran­chisees to implement.

By the time all was said and done, Elixir had designed icons, cups, java jackets, menu boards, gift cards, hang tags, gift bags, sea­sonal décor and pack­aging for 36 retail skus. We’re proud to report that The Coffee Bean & Tea Leaf sold through all hol­iday mer­chan­dise and had very strong par­tic­i­pa­tion among franchisees.