Tag Archives: New Leaf Paper

On the design radar


The March/April Communication Arts (CA) cel­e­brates the magazine’s 50th anniver­sary, and Elixir is hon­ored to be men­tioned twice in this ret­ro­spec­tive issue. CA, which orig­i­nally stood for “com­mer­cial art,” pre­dates most of us. It has always been there: fresh work beau­ti­fully repro­duced, plus forward-thinking, history-respecting per­spec­tive. But in 1959, the mag­a­zine was blazing a trail in the CMYK wilder­ness and being perfect-bound by hand!

The cur­rent issue fea­tures two big-picture infor­ma­tion graphics: a 20-page 50-year time­line and a Visual Communications Genealogy. The logo Elixir cre­ated for New Leaf Paper appears on the time­line {top of page 82}, which starts with, not sur­pris­ingly, the cover of the first issue and ends with Mad Men and Barack Obama.

And we are included in a Visual Communications Genealogy, which Editor Patrick Coyne describes as a work-in-progress: “to pro­vide an under­standing of the impact of men­tor­ship on design and adver­tising.” Elixir is in very exalted com­pany in the hon­ey­comb of San Francisco design on page 126.

In addi­tion to rem­i­nis­cences and reflec­tions, the issue is rich to the last spread with enticing resources: from book reviews to Swiss font fur­ni­ture; from a photo-sharing site that encour­aged us to strew our photos across the floor, to an appli­ca­tion that con­verts dig­ital photos to their Polaroid equiv­a­lent. This issue is a mega-maga-matic of our moment in time.

A Toast to 2009

Warm hol­iday greet­ings from all of us at Elixir,

Just a quick note to wish you the best as the year (our 16th in busi­ness!) draws to a close. Our thanks to everyone who in 2008: pro­vided the ref­er­ence, signed the check, took the photo, styled the shot, found the loca­tion, edited the copy, drew the pic­ture, illus­trated the con­cept, wrote the code, vis­ited the studio, deter­mined the posi­tioning, sug­gested the paper, printed the brochure, proofed the color, drank the mar­garita, AND fed the inspiration.

The year included new projects with old friends at Sundance, Gump’s, Naturopathica, New Leaf Paper, The Golden Bear, Hlaska, TravelSmith, and Yerba Buena Center for the Arts. And we met new friends through projects with the California Academy of Sciences, Golden Star Tea Company, Stand & Deliver, the Contemporary Jewish Museum, New York Life, and Sandia National Laboratories. Our col­lab­o­ra­tions with our clients, col­leagues, and friends mean the world to us.

As we head into the new year — and into chal­lenging eco­nomic times for everyone — please know that we remain at your ser­vice. Call us if you are looking for ways to do more with less — and still present your best self while keeping your spending in check.

Wishing you a pros­perous and inno­v­a­tive New Year!

Elixir Design
2134 Van Ness Avenue
San Francisco, CA 94109
(415) 834‑0300

We’re excited to start the new year with a pro­file in the Jan./Feb. issue of Communication Arts. You’ll also find us online: on our blog (sub­scribe via RSS or email for client news and updates); on Facebook (become a fan); or at LinkedIn, where you can “link in” with each of us indi­vid­u­ally. Resolve to con­nect; we’d love to see what you are up to.