Tag Archives: holiday

Harmony at holiday for The Coffee Bean & Tea Leaf

We had the plea­sure of working with this Los Angeles-based coffee chain to develop their ’09 hol­iday pro­mo­tion. The Coffee Bean & Tea Leaf—with 750+ loca­tions in 22 coun­tries — desired a com­pre­hen­sive visual lan­guage to trans­form their stores during the hol­iday season and be cost-effective for fran­chisees to implement.

By the time all was said and done, Elixir had designed icons, cups, java jackets, menu boards, gift cards, hang tags, gift bags, sea­sonal décor and pack­aging for 36 retail skus. We’re proud to report that The Coffee Bean & Tea Leaf sold through all hol­iday mer­chan­dise and had very strong par­tic­i­pa­tion among franchisees.

The things you’ll do for peanuts… holiday wrap 2008

Pelican Inn, Muir Beach

Every November, the Elixir team gathers to assemble and mail a hol­iday gift to friends and family. This year we met around the fire at the Pelican Inn in Muir Beach. (For you non-locals, yes, this is what the hol­iday season looks like in Northern California.) We rented out the main dining area, with plenty of room to spread out our assembly line. We hope you enjoyed the warmth, freedom and flex­i­bility of the fin­ger­less gloves. We found ours won­der­fully con­ve­nient at the key­board on frosty morn­ings, tying shoelaces at the Muni stop, chop­ping garlic, and eating roasted organic peanuts in the shell. Continue reading