Tag Archives: holiday gift

Luck favors the prepared

Luck favors the pre­pared from Elixir Design on Vimeo.

We’ve had the curious plea­sure of sharp­ening over 1,000 pen­cils this month in prepa­ra­tion for our annual hol­iday mailing, an Elixir tra­di­tion dating back to 1996. This year’s inspi­ra­tion was a favorite quote, “Luck favors the pre­pared,” which has been attrib­uted to Louis Pasteur. We had the quote foil-stamped on custom-made boxes — to house a single Blackwing pencil and the shav­ings we made while sharp­ening it. We are out­fit­ting everyone on our list with a sharp pencil and a com­pas­sionate eraser as we all head into the new year and what­ever it holds in store.

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We wish you a silver lining

Elixir’s annual hol­iday gift to clients, col­leagues, and friends is always a studio-wide under­taking — from con­cept to design to pack­aging to assembly. This year, silver lin­ings seemed just the aspi­ra­tional thing. Enclosed oper­ating instruc­tions laid things out simply:

Cover pillow with liner.
Cover liner with pillow case.
Rest your head.

Rest your head.

We’ve been delighted by the flurry of appre­ci­a­tion and excla­ma­tion points — and by people’s cre­ative descrip­tions of the lin­ings and the opti­mism they por­tend. Wishing you happy hol­i­days and the very best for 2009.

This photo posted to Flickr by “! just your girl” shed light on the mailing label.
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