Tag Archives: Hlaska

What’s in store at Hlaska

Elixir began working with Hlaska in 2007, redesigning their web­site and cat­alog to align with the growing company’s new luxury posi­tioning. In 2008, Hlaska opened their first store on Fillmore Street in San Francisco. In antic­i­pa­tion of addi­tional store open­ings, Hlaska has recently asked Elixir to develop a brand visual lan­guage that will inform in-store col­lat­eral, pack­aging, and advertising.

Anthony Mazzei, Hlaska’s founder and CEO, recently had occa­sion to describe his ini­tial expe­ri­ence working with Elixir: “The first thing I noticed about Elixir is how much time they take to ask ques­tions to under­stand our brand. Elixir does not take the easy way, they don’t look for short­cuts.  They are so pas­sionate about our prod­ucts that the work feels seam­less, like they are part of our com­pany. They helped keep our goals both real­istic and ambi­tious. They are always on time, and every­thing they touch looks 50 times better than the orig­inal. They are worth every penny.”

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A Toast to 2009

Warm hol­iday greet­ings from all of us at Elixir,

Just a quick note to wish you the best as the year (our 16th in busi­ness!) draws to a close. Our thanks to everyone who in 2008: pro­vided the ref­er­ence, signed the check, took the photo, styled the shot, found the loca­tion, edited the copy, drew the pic­ture, illus­trated the con­cept, wrote the code, vis­ited the studio, deter­mined the posi­tioning, sug­gested the paper, printed the brochure, proofed the color, drank the mar­garita, AND fed the inspiration.

The year included new projects with old friends at Sundance, Gump’s, Naturopathica, New Leaf Paper, The Golden Bear, Hlaska, TravelSmith, and Yerba Buena Center for the Arts. And we met new friends through projects with the California Academy of Sciences, Golden Star Tea Company, Stand & Deliver, the Contemporary Jewish Museum, New York Life, and Sandia National Laboratories. Our col­lab­o­ra­tions with our clients, col­leagues, and friends mean the world to us.

As we head into the new year — and into chal­lenging eco­nomic times for everyone — please know that we remain at your ser­vice. Call us if you are looking for ways to do more with less — and still present your best self while keeping your spending in check.

Wishing you a pros­perous and inno­v­a­tive New Year!

Elixir Design
2134 Van Ness Avenue
San Francisco, CA 94109
(415) 834‑0300

We’re excited to start the new year with a pro­file in the Jan./Feb. issue of Communication Arts. You’ll also find us online: on our blog (sub­scribe via RSS or email for client news and updates); on Facebook (become a fan); or at LinkedIn, where you can “link in” with each of us indi­vid­u­ally. Resolve to con­nect; we’d love to see what you are up to.