Elixir is developing a new logo for Morgane Le Fay, a New York City-based fashion house founded in 1982 by Liliana and Carlos Casabal. MLF describes their work as “quiet yet dramatic, wistful and lyrical, emotive and profound, complex in its apparent stillness and simplicity.” The line has found favor with many loyal notables, including Bjork, Juliette Binoche, the Duchess of York, Mrs. Tony Blair, Halle Berry, Sharon Stone, Bianca Jagger, Sarah Jessica Parker, Goldie Hawn, Anjelica Houston, Helen Mirren, and Brooke Shields. Morgane Le Fay’s Fall 2009 Ready-to-Wear Collection was recently presented during New York’s Fashion Week.
Elixir’s model sashayed down the runway in a flowing gown made entirely of coffee filters, with a cloud of white smoke streaming out of her bustle, for Afterlife: Paper, Purgatory and the Great Beyond, a recent AIGA competition whose theme was to create a dress made of used paper. Continue reading