Tag Archives: Elixir

Elixir in the mixer!

Elixir is proud to be one of twelve San Francisco design firms whose work is show­cased in San Francisco Graphic Design, a new exhi­bi­tion at the San Francisco Museum of Craft + Design. If you’re in the neigh­bor­hood, join us at the opening pre­view on Thursday evening, January 15, from 5 to 9 pm. Elixir’s mini-exhibit will include a ret­ro­spec­tive of hol­iday gifts to friends and clients, plus selected work for local events and innovators.

Communication Arts profiles Elixir

The January/February 2009 issue of CA, fea­turing an in-depth article about Elixir, is on news­stands now. Founder Jennifer Jerde talks about Elixir’s “North Star” branding process, and clients describe their expe­ri­ences working with the firm. Event designer Stanlee Gatti, who has col­lab­o­rated with Elixir on projects for Lucasfilm, the San Francisco Museum of Modern Art, the California Academy of Sciences, and Yerba Buena Center for the Arts, pays the supreme com­pli­ment, “I don’t think there’s anyone like them!” Download the com­plete article in pdf format here.

Here comes the… bridal event

Gump’s recently invited Elixir to design col­lat­eral for Wedding Chic: a custom logo­type, plus print ads and an e-nnouncement with a pho­to­graph from fre­quent Elixir col­lab­o­rator John Dolan. The bridal brunch on February 8 will present the ulti­mate in ele­gant, rel­e­vant home­wares, sup­ple­mented by dis­plays and demos from spe­cialty pur­veyors. The Wedding Registry at Gump’s has enchanted and inspired gen­er­a­tions of Bay Area brides. Elixir has designed and evolved the Gump’s cat­a­logue since 2005, evoking in print the dis­tinc­tive in-store shop­ping experience.

We wish you a silver lining

Elixir’s annual hol­iday gift to clients, col­leagues, and friends is always a studio-wide under­taking — from con­cept to design to pack­aging to assembly. This year, silver lin­ings seemed just the aspi­ra­tional thing. Enclosed oper­ating instruc­tions laid things out simply:

Cover pillow with liner.
Cover liner with pillow case.
Rest your head.

Rest your head.

We’ve been delighted by the flurry of appre­ci­a­tion and excla­ma­tion points — and by people’s cre­ative descrip­tions of the lin­ings and the opti­mism they por­tend. Wishing you happy hol­i­days and the very best for 2009.

This photo posted to Flickr by “! just your girl” shed light on the mailing label.
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Designerly Dozen

Jennifer Jerde, who alchem­ized (?!) Elixir in 1992, has been selected as one of a baker’s dozen of San Francisco designers whose work will be show­cased in San Francisco Graphic Design. The exhi­bi­tion opens at the San Francisco Museum of Craft + Design on January 15 (and will run through April 12, 2009).

Curated by Michael Osborne, the exhi­bi­tion will also pro­vide his­tor­ical con­text, including a nod to local design leg­ends and to the illus­trious printers who were the City’s first graphic artists.

In addi­tion to showing selected strategic client work, Elixir will dis­play a heady ret­ro­spec­tive of the firm’s hol­iday gifts to clients and friends.

The other designers whose work will be show­cased include Barbara Vick of Barbara Vick Design, Josh Chen of Chen Design Associates, Sara Schneider of Chronicle Books, Tom Ingalls of Ingalls Design, Mitchell Mauk of Mauk Design, Michael Schwab of Michael Schwab Studio, Christopher Simmons of Mine, Cinthia Wen of Noon, Jennifer Bostic of Paper Plane Studio, Philippe Becker of Philippe Becker Design, and Adam Brodsley and Eric Heiman of Volume Inc.