Tag Archives: Elixir Design

Luck favors the prepared

Luck favors the pre­pared from Elixir Design on Vimeo.

We’ve had the curious plea­sure of sharp­ening over 1,000 pen­cils this month in prepa­ra­tion for our annual hol­iday mailing, an Elixir tra­di­tion dating back to 1996. This year’s inspi­ra­tion was a favorite quote, “Luck favors the pre­pared,” which has been attrib­uted to Louis Pasteur. We had the quote foil-stamped on custom-made boxes — to house a single Blackwing pencil and the shav­ings we made while sharp­ening it. We are out­fit­ting everyone on our list with a sharp pencil and a com­pas­sionate eraser as we all head into the new year and what­ever it holds in store.

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Here comes the… bridal event

Gump’s recently invited Elixir to design col­lat­eral for Wedding Chic: a custom logo­type, plus print ads and an e-nnouncement with a pho­to­graph from fre­quent Elixir col­lab­o­rator John Dolan. The bridal brunch on February 8 will present the ulti­mate in ele­gant, rel­e­vant home­wares, sup­ple­mented by dis­plays and demos from spe­cialty pur­veyors. The Wedding Registry at Gump’s has enchanted and inspired gen­er­a­tions of Bay Area brides. Elixir has designed and evolved the Gump’s cat­a­logue since 2005, evoking in print the dis­tinc­tive in-store shop­ping experience.

T for Timely

Just in time for hol­iday meals and fes­tive toasts! Golden Star Tea Company’s White Jasmine Sparkling Tea is now avail­able at all Whole Foods loca­tions in California. The Elixir-designed bottle {which won Golden Star a Best Iced Tea Packaging award at the 2008 World Tea Championship} will stand tall on any bar, buffet or table. This inno­v­a­tive product {which won Best White Flavored Iced Tea at the show as well} is also fil­tering into San Francisco spe­cialty shops, including Plumpjack, Ferry Plaza Wine Merchant, and BiRite. You can shop on-line {https://store.goldenstartea.com/} too. Here’s to non-alcoholic, fine-food-friendly hol­iday cheer!


Designerly Dozen

Jennifer Jerde, who alchem­ized (?!) Elixir in 1992, has been selected as one of a baker’s dozen of San Francisco designers whose work will be show­cased in San Francisco Graphic Design. The exhi­bi­tion opens at the San Francisco Museum of Craft + Design on January 15 (and will run through April 12, 2009).

Curated by Michael Osborne, the exhi­bi­tion will also pro­vide his­tor­ical con­text, including a nod to local design leg­ends and to the illus­trious printers who were the City’s first graphic artists.

In addi­tion to showing selected strategic client work, Elixir will dis­play a heady ret­ro­spec­tive of the firm’s hol­iday gifts to clients and friends.

The other designers whose work will be show­cased include Barbara Vick of Barbara Vick Design, Josh Chen of Chen Design Associates, Sara Schneider of Chronicle Books, Tom Ingalls of Ingalls Design, Mitchell Mauk of Mauk Design, Michael Schwab of Michael Schwab Studio, Christopher Simmons of Mine, Cinthia Wen of Noon, Jennifer Bostic of Paper Plane Studio, Philippe Becker of Philippe Becker Design, and Adam Brodsley and Eric Heiman of Volume Inc.