Tag Archives: CA

On the design radar


The March/April Communication Arts (CA) cel­e­brates the magazine’s 50th anniver­sary, and Elixir is hon­ored to be men­tioned twice in this ret­ro­spec­tive issue. CA, which orig­i­nally stood for “com­mer­cial art,” pre­dates most of us. It has always been there: fresh work beau­ti­fully repro­duced, plus forward-thinking, history-respecting per­spec­tive. But in 1959, the mag­a­zine was blazing a trail in the CMYK wilder­ness and being perfect-bound by hand!

The cur­rent issue fea­tures two big-picture infor­ma­tion graphics: a 20-page 50-year time­line and a Visual Communications Genealogy. The logo Elixir cre­ated for New Leaf Paper appears on the time­line {top of page 82}, which starts with, not sur­pris­ingly, the cover of the first issue and ends with Mad Men and Barack Obama.

And we are included in a Visual Communications Genealogy, which Editor Patrick Coyne describes as a work-in-progress: “to pro­vide an under­standing of the impact of men­tor­ship on design and adver­tising.” Elixir is in very exalted com­pany in the hon­ey­comb of San Francisco design on page 126.

In addi­tion to rem­i­nis­cences and reflec­tions, the issue is rich to the last spread with enticing resources: from book reviews to Swiss font fur­ni­ture; from a photo-sharing site that encour­aged us to strew our photos across the floor, to an appli­ca­tion that con­verts dig­ital photos to their Polaroid equiv­a­lent. This issue is a mega-maga-matic of our moment in time.

Communication Arts profiles Elixir

The January/February 2009 issue of CA, fea­turing an in-depth article about Elixir, is on news­stands now. Founder Jennifer Jerde talks about Elixir’s “North Star” branding process, and clients describe their expe­ri­ences working with the firm. Event designer Stanlee Gatti, who has col­lab­o­rated with Elixir on projects for Lucasfilm, the San Francisco Museum of Modern Art, the California Academy of Sciences, and Yerba Buena Center for the Arts, pays the supreme com­pli­ment, “I don’t think there’s anyone like them!” Download the com­plete article in pdf format here.

The genuine article

Elixir is excited to announce an upcoming pro­file on the firm in the Jan/Feb 2009 Communication Arts. CA, now the largest inter­na­tional pub­li­ca­tion for visual com­mu­ni­ca­tors and appre­ci­a­tors, will cel­e­brate its 50th anniver­sary in 2009. Since its founding, the com­pany has been a patron-promoter and a pio­neer in the graphic arts. We expect to have a down­load­able pdf of the pro­file avail­able here in January.

A cage of one’s own

Communication Arts selected Elixir’s logo for Castor Architecture for their 2008 Design Annual. CA received almost 8,500 entries, selecting only 240 for pub­li­ca­tion (including 16 trade­marks). Elixir also designed the sta­tionery system and website.

Prior to starting his prac­tice, Daniel Castor spent time in Rome, making many ana­lyt­ical draw­ings of Bramante’s Tempietto — many of them sug­ges­tive of the bird­cages he col­lects. As the archi­tect com­ments, “Tradition is a beau­tiful cage with an open door. We are free to come and go as we please.”