Tag Archives: brand visual language

New vistas for prAna


Elixir is excited to be working with prAna on their brand visual lan­guage, to be unveiled soon in all chan­nels: new web­site, retail graphics, pack­aging, and the company’s first direct-to-consumer cat­alog. The 17-year old brand, based in Vista, CA, is a long­time pur­veyor of apparel & acces­sories for yoga and climbing, as well as activewear — all with a bohemian bent.

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