The Coffee Bean & Tea Leaf has tapped Elixir to develop their Holiday 2009 promotion. The theme will waft into The Coffee Bean & Tea Leaf’s 700+ locations around the globe this fall, infusing all aspects of the sipping, sitting, and shopping experience.
Elixir will start by establishing a proprietary brand visual language that aligns the essence of the Holiday promotion with the brand story—from attitude and tone to palette, icons and seasonal décor. In-store applications will deck the walls, displays, collateral and packaging and extend to recommendations for gift merchandising and in-store music.
Just in time for holiday meals and festive toasts! Golden Star Tea Company’s White Jasmine Sparkling Tea is now available at all Whole Foods locations in California. The Elixir-designed bottle {which won Golden Star a Best Iced Tea Packaging award at the 2008 World Tea Championship} will stand tall on any bar, buffet or table. This innovative product {which won Best White Flavored Iced Tea at the show as well} is also filtering into San Francisco specialty shops, including Plumpjack, Ferry Plaza Wine Merchant, and BiRite. You can shop on-line {https://store.goldenstartea.com/} too. Here’s to non-alcoholic, fine-food-friendly holiday cheer!
The Rolodex, an essential tool slowly fading away as people adopt electronic alternatives, remains a solid fixture in the Elixir office. More »
