Marnie Burke de Guzman is an orchestrator of cultural engagement. She created ArtRise to steward large-scale cultural projects into being, much in the way that a producer makes a movie ‘happen.’ Today’s audiences yearn to experience culture beyond the confines of exhibition space. Marnie is a skilled shepherd of teams, a forger of alliances between cultural institutions, civic organizations, artists – and the audiences themselves.
Front Porch Farm is a bastion of bio-diversity. We could describe the owners as bespoke farmers, since most of their products are grown to order for fine restaurants and specialty grocers. And we could describe the farm as a “Noah’s Ark for food,” since the owners are zealous about sustainability. Their dream is to raise all the ingredients for complete meals of deliciousness – and they’re already making wines to accompany them.
Longtime client Peter Myers of Stand & Deliver enlisted Elixir to design and launch a new website in conjunction with the release of his book As We Speak. The dynamic consulting group includes experts from the realms of theater and media. Through highly customized workshops, either in person or via the web, they coach businesspeople all over the world in the art of communicating more effectively. Stand & Deliver is dedicated to the idea that making yourself heard is not simply a matter of volume, but depends on three critical components: content, state and delivery.
Looking to reposition itself in the financial marketplace, Opes Advisors came to Elixir for help shaping their brand and perception via new messaging and a visual language. Opes is an innovative financial advisory firm that integrates wealth management and mortgage services to help clients make better financial decisions throughout their lifetimes. Its founders have insight from first-hand experience on how real estate is an essential component of good financial health. Their expertise and life experiences spurred them to build a company of immense integrity and unprecedented approach to financial planning, one that considers the impact of financial decisions now and into the future.
Elixir was recruited to design the website for Beauty Army, a new subscription service of premium samples for the beauty obsessed. For just $12, members receive six samples of makeup, hair– and skincare products, and more each month. What really sets Beauty Army apart is personalization — once you discover your unique Beauty Profile you can hand select which samples you’d like to receive or let Beauty Army’s team of renowned industry experts choose for you.
Elixir is excited to be working with prAna on their brand visual language, to be unveiled soon in all channels: new website, retail graphics, packaging, and the company’s first direct-to-consumer catalog. The 17-year old brand, based in Vista, CA, is a longtime purveyor of apparel & accessories for yoga and climbing, as well as activewear — all with a bohemian bent.
Taylor’s Automatic Refresher — the Bay Area’s classic and well-loved hamburger & fries eatery — reopens this week as Gott’s Roadside. Elixir was retained to rename and then develop the new identity. Collateral included a website, menus, signage, apparel and packaging.
You’re invited to help Gott’s celebrate this Thursday, March 25 from 6 – 9 p.m. at San Francisco’s Ferry Building and again on Friday, March 26 from 6 – 8 p.m. at their St. Helena and Napa locations. Free cheeseburgers, ahi burgers, Seoul burgers and fries will be served, and Elixir-designed t-shirts will be given away. Visit http://gottsroadside.com/ for directions. We hope to see you there!
Elixir has completed the first phase of revisions for sundancecatalog.com. Sweeping enhancements to the site’s global navigation bring the spirit of Sundance catalog on line. Elixir also brainstormed a new creative direction for the home and category pages, to be implemented down the proverbial road.
Communication Arts selected Elixir’s logo for Castor Architecture for their 2008 Design Annual. CA received almost 8,500 entries, selecting only 240 for publication (including 16 trademarks). Elixir also designed the stationery system and website.
Prior to starting his practice, Daniel Castor spent time in Rome, making many analytical drawings of Bramante’s Tempietto — many of them suggestive of the birdcages he collects. As the architect comments, “Tradition is a beautiful cage with an open door. We are free to come and go as we please.”