Category Archives: Promotions

Keeping Score with the San Francisco Symphony


Elixir is hon­ored to be working with the San Francisco Symphony on an invi­ta­tion to their sneak pre­view of Keeping Score: Season 2. Keeping Score is the San Francisco Symphony’s national project to make clas­sical music more acces­sible and mean­ingful to people of all ages and musical back­grounds, and a key com­po­nent of its almost century-long his­tory of music education.

More than five mil­lion viewers tuned into the first season of Keeping Score on PBS in November 2006 with doc­u­men­taries on Ludwig van Beethoven, Igor Stravinsky, and Aaron Copland. Season 2 fea­tures three new pro­grams that explore the music and sto­ries behind Hector Berlioz’s sym­phonic love letter Symphonie fan­tas­tique; Charles Ives’s sonic por­trait of New England in his Holidays Symphony; and Dmitri Shostakovich’s Symphony No. 5, a work that may ulti­mately have saved his life.

The San Francisco Symphony and Michael Tilson Thomas pre­miere the second season of the Keeping Score tele­vi­sion series on PBS on Thursday, October 15, 2009 at 10 p.m. (check local list­ings). Click here to watch the trailer. The pro­grams work in tandem with an inter­ac­tive web­site,, a national radio series, and a national model edu­ca­tion pro­gram for K-12 teachers that helps them inte­grate clas­sical music into core subjects.

Fish & Wildlife makes a grand splash!

The National Fish & Wildlife Foundation’s recent fundraiser caught the fancy of a full house of gen­erous patrons. Elixir cre­ated the invi­ta­tions and event col­lat­eral for Celebrating the Great Outdoors, NFWF’s second annual fundraising event in San Francisco. We are delighted to learn from Michelle Houston, Director of Special Events, that NFWF received “rave reviews on the invi­ta­tion and the pro­gram — from all over the country.”

Invitation, table cards, auction paddle, and program.

Swimmingly received, from left to right: invi­ta­tion, table cards, auc­tion paddle, program.

Third annual Tipping Point Benefit exceed$ highest hope$

The May 7 Tipping Point Benefit was a stellar suc­cess by all accounts — finan­cial as well as social. Despite the eco­nomic down­beat, the upscale event was over­sold — and funds raised were over-the-top. Daniel Lurie, Tipping Point Founder & President, acknowl­edged, “We were shooting for $2 mil­lion. We didn’t think we could get to $3, but we did!” Elixir is hon­ored to have upped the pre-party buzz by designing the invi­ta­tion. Daniel Lurie made us smile when he told us, “We had many people say it was the best invi­ta­tion they’d ever received.” Lurie and the board fund 100% of oper­ating expenses, so that every penny donated goes directly to one of the Bay Area char­i­ties vetted {and coached} by the Tipping Point. To learn more about what they do and how they do it, watch this.

Invitation and event collateral: auction preview, program, pledge & table cards.

Invitation; event col­lat­eral: auc­tion pre­view, pro­gram, pledge + table cards.

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Elixir’s bean selected!


The Coffee Bean & Tea Leaf has tapped Elixir to develop their Holiday 2009 pro­mo­tion. The theme will waft into The Coffee Bean & Tea Leaf’s 700+ loca­tions around the globe this fall, infusing all aspects of the sip­ping, sit­ting, and shop­ping experience.

Elixir will start by estab­lishing a pro­pri­etary brand visual lan­guage that aligns the essence of the Holiday pro­mo­tion with the brand story — from atti­tude and tone to palette, icons and sea­sonal décor. In-store appli­ca­tions will deck the walls, dis­plays, col­lat­eral and pack­aging and extend to rec­om­men­da­tions for gift mer­chan­dising and in-store music.

What’s in store at Hlaska

Elixir began working with Hlaska in 2007, redesigning their web­site and cat­alog to align with the growing company’s new luxury posi­tioning. In 2008, Hlaska opened their first store on Fillmore Street in San Francisco. In antic­i­pa­tion of addi­tional store open­ings, Hlaska has recently asked Elixir to develop a brand visual lan­guage that will inform in-store col­lat­eral, pack­aging, and advertising.

Anthony Mazzei, Hlaska’s founder and CEO, recently had occa­sion to describe his ini­tial expe­ri­ence working with Elixir: “The first thing I noticed about Elixir is how much time they take to ask ques­tions to under­stand our brand. Elixir does not take the easy way, they don’t look for short­cuts.  They are so pas­sionate about our prod­ucts that the work feels seam­less, like they are part of our com­pany. They helped keep our goals both real­istic and ambi­tious. They are always on time, and every­thing they touch looks 50 times better than the orig­inal. They are worth every penny.”

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Bridal brunch brava!

Wedding Chic, Gump’s recent show­case for brides, was a grand suc­cess. Elixir designed the col­lat­eral for the February 8 event, including a custom logo­type used in print ads and the e-nnouncement. Consultants from Gump’s wed­ding reg­istry and spe­cialty pur­veyors were on-hand to tour brides-to-be through the dis­plays. Elixir has designed and evolved the Gump’s cat­a­logue since 2005, evoking in print the dis­tinc­tive in-store shop­ping experience.

Elixir’s custom logo­type for the event dressed up the win­dows on Post Street.

Wine and con­ver­sa­tion sparkled as guests cir­cu­lated throughout the store.
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Here comes the… bridal event

Gump’s recently invited Elixir to design col­lat­eral for Wedding Chic: a custom logo­type, plus print ads and an e-nnouncement with a pho­to­graph from fre­quent Elixir col­lab­o­rator John Dolan. The bridal brunch on February 8 will present the ulti­mate in ele­gant, rel­e­vant home­wares, sup­ple­mented by dis­plays and demos from spe­cialty pur­veyors. The Wedding Registry at Gump’s has enchanted and inspired gen­er­a­tions of Bay Area brides. Elixir has designed and evolved the Gump’s cat­a­logue since 2005, evoking in print the dis­tinc­tive in-store shop­ping experience.

We wish you a silver lining

Elixir’s annual hol­iday gift to clients, col­leagues, and friends is always a studio-wide under­taking — from con­cept to design to pack­aging to assembly. This year, silver lin­ings seemed just the aspi­ra­tional thing. Enclosed oper­ating instruc­tions laid things out simply:

Cover pillow with liner.
Cover liner with pillow case.
Rest your head.

Rest your head.

We’ve been delighted by the flurry of appre­ci­a­tion and excla­ma­tion points — and by people’s cre­ative descrip­tions of the lin­ings and the opti­mism they por­tend. Wishing you happy hol­i­days and the very best for 2009.

This photo posted to Flickr by “! just your girl” shed light on the mailing label.
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Inviting indeed

Rockport Publishers recently released Design for Special Events: 500 of the Best Logos, Invitations, and Graphics. The hard­back book show­cases sev­eral invi­ta­tions designed at Elixir.

Collateral for SFMOMA’s Modern Ball, designed by Elixir in ’05 and ’07, is pre­sented as one of nine­teen case studies. Continue reading