Category Archives: Promotions

Fish & Wildlife makes a grand splash!

June 24, 2009

The National Fish & Wildlife Foundation’s recent fundraiser caught the fancy of a full house of generous patrons. Elixir created the invitations and event collateral for Celebrating the Great Outdoors, NFWF’s second annual fundraising event in San Francisco. We are delighted to learn from Michelle Houston, Director of Special Events, that NFWF received “rave reviews on the invitation and the program—from all over the country.”

Invitation, table cards, auction paddle, and program.

Swimmingly received, from left to right: invitation, table cards, auction paddle, program.


Also labeled Events, Recent Work | Permalink

Third annual Tipping Point Benefit exceed$ highest hope$

June 15, 2009

The May 7 Tipping Point Benefit was a stellar success by all accounts—financial as well as social. Despite the economic downbeat, the upscale event was oversold—and funds raised were over-the-top. Daniel Lurie, Tipping Point Founder & President, acknowledged, “We were shooting for $2 million. We didn’t think we could get to $3, but we did!” Elixir is honored to have upped the pre-party buzz by designing the invitation. Daniel Lurie made us smile when he told us, “We had many people say it was the best invitation they’d ever received.” Lurie and the board fund 100% of operating expenses, so that every penny donated goes directly to one of the Bay Area charities vetted {and coached} by the Tipping Point. To learn more about what they do and how they do it, watch this.

Invitation and event collateral: auction preview, program, pledge & table cards.

Invitation; event collateral: auction preview, program, pledge + table cards.

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Also labeled Events, In the News | Permalink

Elixir’s bean selected!

April 3, 2009

cbtl_logo

The Coffee Bean & Tea Leaf has tapped Elixir to develop their Holiday 2009 promotion. The theme will waft into The Coffee Bean & Tea Leaf’s 700+ locations around the globe this fall, infusing all aspects of the sipping, sitting, and shopping experience.

Elixir will start by establishing a proprietary brand visual language that aligns the essence of the Holiday promotion with the brand story—from attitude and tone to palette, icons and seasonal décor. In-store applications will deck the walls, displays, collateral and packaging and extend to recommendations for gift merchandising and in-store music.

Also labeled In the News, Logos, Packaging | Permalink

What’s in store at Hlaska

March 30, 2009

Elixir began working with Hlaska in 2007, redesigning their website and catalog to align with the growing company’s new luxury positioning. In 2008, Hlaska opened their first store on Fillmore Street in San Francisco. In anticipation of additional store openings, Hlaska has recently asked Elixir to develop a brand visual language that will inform in-store collateral, packaging, and advertising.

Anthony Mazzei, Hlaska’s founder and CEO, recently had occasion to describe his initial experience working with Elixir: “The first thing I noticed about Elixir is how much time they take to ask questions to understand our brand. Elixir does not take the easy way, they don’t look for shortcuts.  They are so passionate about our products that the work feels seamless, like they are part of our company. They helped keep our goals both realistic and ambitious. They are always on time, and everything they touch looks 50 times better than the original. They are worth every penny.”

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Also labeled Brand Strategy, In the News, Packaging | Permalink

Bridal brunch brava!

February 23, 2009

Wedding Chic, Gump’s recent showcase for brides, was a grand success. Elixir designed the collateral for the February 8 event, including a custom logotype used in print ads and the e-nnouncement. Consultants from Gump’s wedding registry and specialty purveyors were on-hand to tour brides-to-be through the displays. Elixir has designed and evolved the Gump’s catalogue since 2005, evoking in print the distinctive in-store shopping experience.

wedding_chic_1
Elixir’s custom logotype for the event dressed up the windows on Post Street.

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Wine and conversation sparkled as guests circulated throughout the store.
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Also labeled Events, Logos, Recent Work | Permalink

Here comes the… bridal event

January 5, 2009

Gump’s recently invited Elixir to design collateral for Wedding Chic: a custom logotype, plus print ads and an e-nnouncement with a photograph from frequent Elixir collaborator John Dolan. The bridal brunch on February 8 will present the ultimate in elegant, relevant homewares, supplemented by displays and demos from specialty purveyors. The Wedding Registry at Gump’s has enchanted and inspired generations of Bay Area brides. Elixir has designed and evolved the Gump’s catalogue since 2005, evoking in print the distinctive in-store shopping experience.

Also labeled Events, Logos, Recent Work | Permalink

We wish you a silver lining

December 23, 2008

Elixir’s annual holiday gift to clients, colleagues, and friends is always a studio-wide undertaking—from concept to design to packaging to assembly. This year, silver linings seemed just the aspirational thing. Enclosed operating instructions laid things out simply:

Cover pillow with liner.
Cover liner with pillow case.
Rest your head.

Rest your head.

We’ve been delighted by the flurry of appreciation and exclamation points—and by people’s creative descriptions of the linings and the optimism they portend. Wishing you happy holidays and the very best for 2009.

This photo posted to Flickr by “! just your girl” shed light on the mailing label.
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Also labeled At the Office, Packaging | Permalink

Inviting indeed

November 5, 2008

Rockport Publishers recently released Design for Special Events: 500 of the Best Logos, Invitations, and Graphics. The hardback book showcases several invitations designed at Elixir.

Collateral for SFMOMA’s Modern Ball, designed by Elixir in ’05 and ’07, is presented as one of nineteen case studies. More »

Also labeled In the News | Permalink

Party arty

October 17, 2008

Elixir again received the vote of Yerba Buena Center for the Arts to create the materials for their annual bash. Artists Ball 7 presented a high-spirited platform for The New Party ’08, complete with a voter invitation pamphlet to the “political funraiser.” The two indistinguishable candidates were San Francisco’s iconic identical twins, Marian and Vivian Brown. The perfect pair inspired a pork barrel o’ puns {Twint: E Pluribus Twonum}, and the RSVP ballot was chad madness.

Off the top of our heads: Poster gals Marian and Vivian Brown show their unimbleachable character.

Off the top of our heads: Poster gals Marian and Vivian Brown show their unimbleachable character.

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Also labeled Events, Recent Work | Permalink

Universal appeal

October 1, 2008

Elixir-designed invitations for the Academy of Sciences’ opening gala and dinners. The dinner invitation presents a cosmic perspective, starting with a chart of spirals created by prime numbers that holds a series of ultra-recyclable enclosures posing the Academy’s Big Questions. The gala invitation zeroes in on the festivities with a succession of photos: the earth from 250,000 mi. away; an aerial view of San Francisco from 200 mi. up;  the Academy from 1,000 ft. overhead; a sneak-peek at the tropical fish from 2 ft.; and the champagne to be served, from a mere 10 mm. The Academy opened to the public this past Saturday, September 27!

Also labeled Events, In the News, Recent Work | Permalink