Category Archives: Promotions

Kokkari: cooking up a delicious book

February 24, 2011

Elixir recently had the pleasure of collaborating with publisher Chronicle Books and Kokkari Estiatorio on the design of a cookbook for this acclaimed San Francisco restaurant. Kokkari: Contemporary Greek Flavors, authored by Executive Chef Erik Cosselmon and Janet Fletcher, presents almost 100 of the restaurant’s most popular recipes and illuminates the Greek traditions that inspired them. Photographs by Sara Remington are featured throughout.

Kokkari’s limited edition cookbook is available for $40 at the restaurant (or via faxed order). We encourage you to book a table and experience the old-country style and wide-ranging Mediterranean repertoire—a “marriage of classic Greek cuisine with a fresh, Left Coast sensibility” — that has earned Kokkari a place in the San Francisco Chronicle’s “Top 100 Restaurants” every year since opening in 1998.

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Celebrating the Great Outdoors encore

November 9, 2010

The National Fish & Wildlife Foundation (NFWF) held its annual East Coast fundraising event in Greenwich, Connecticut on September 25, 2010. Celebrating the Great Outdoors is the third NFWF fundraiser Elixir has worked on, having developed materials for both the 2009 and 2010 successful West Coast fundraising events in San Francisco.

Elixir designed the Celebrating the Great Outdoors event mark, stationery, save-the-date, apparel, invitation, tickets and program. Most pieces featured photography by Andrew Zuckerman.

Via grants to myriad organizations, NFWF has funded conservation projects in all 50 states and around the world. Over the past 26 years, NFWF’s environmental stewardship has earned it a reputation as a global conservation leader. Currently, the organization is on the front lines in the Gulf of Mexico, working to reduce losses and increase reproduction among threatened species.

Unfolded, the invitation measures 15.5″ x 23.125″. It was printed on recycled newsprint in San Francisco by Oscar Printing Company.

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Levi’s takes the high line

September 23, 2010

Levi Strauss & Co. recently sponsored the Care to Air Design Challenge, seeking “the world’s most innovative, covetable, and sustainable air-drying solution for clothing.” Levi’s awarded $10,000 in prize money on August 16 at the temporary Levi’s Workshop on Valencia Street in San Francisco’s Mission district.

Elixir collaborated with Levi’s and the Workshop’s letterpress gurus to create packaging for a limited-edition kit of air-drying supplies to be given away at the event. The kit featured the solution designed by Dr. Russ Hornstein, neurophysiologist by day & eco-innovator by night. Hornstein, a.k.a. Einspine, won a Top Community Collaborator award.

To read about the six winning entries visit the Levi’s Workshops blog. If you are inspired to install Dr. Hornstein’s elegantly simple apparatus, click here for instructions.

The Care to Air Design Challenge is a great extension of Levi’s Care Tag campaign, which encourages Levi’s jeans and Dockers owners to wash their wear in cold water, line dry when possible, and then ultimately donate to Goodwill. On the corporate level, Levi’s is working to reduce the environmental impact of their manufacturing and to improve global sustainability in the cotton industry.

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Some news that’s fit for Print

September 3, 2010

We’re pleased that our work has been selected for PRINT’s 2010 Regional Design Annual, a comprehensive survey of graphic design in the United States. Three of our recent projects will be included in the December 2010 issue alongside other winning entries.

Greenwood School, a Waldorf-inspired pre-kindergarten through 8th grade based in Mill Valley, CA, worked with Elixir to develop a marketing strategy, brochure and admissions kit.

The Coffee Bean & Tea Leaf — A set of tins was part of a comprehensive brand visual language that Elixir developed for the coffee retailer’s ’09 holiday promotion.

The National Fish & Wildlife Foundation 2009 Fundraiser — Elixir designed the invitation and collateral for the event honoring Julie Packard, Executive Director of the Monterey Bay Aquarium.

Also labeled Brochures, In the News, Packaging | Permalink

Making poverty preventable, not inevitable

June 4, 2010

Elixir recently collaborated with Tipping Point Community on a new film that premiered at Tipping Point’s annual benefit May 6th. The event succeeded in raising $6 million in one evening—100% of which goes directly to 26 of the best organizations serving Bay Area individuals and families in need.

If you are as inspired as we are, visit Tipping Point’s new Volunteer Portal and get involved!

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A soaring success for Fish & Wildlife

April 22, 2010

For the second year in a row, Washington DC-based National Fish & Wildlife Foundation retained Elixir to design an invitation, event mark and event collateral for its Bay Area fundraiser. Orchestrated by Stanlee Gatti, the event was held at Crissy Field on March 23rd. Falcon photography was generously donated by Andrew Zuckerman.

NFWF was established by Congress in 1984 to preserve and restore our nation’s native wildlife species and habitats. The Foundation directs public conservation dollars to the most pressing environmental needs and matches those funds with private contributions. Since its inception, NFWF has awarded over 10,800 grants to more than 3,700 organizations in the US and abroad and leveraged—with its partners—more than $635 million into over $1.5 billion for conservation.

Pictured above (l to r): Invitation, Escort Cards, Auction Paddle, Program. Event photographs courtesy of Orange Photography.

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Poverty has met its match

April 15, 2010

Please join us at Tipping Point Community’s 2010 Benefit After Party at the Warfield on Thursday, May 6 at 8:30 p.m. Special Performances by DJ Ruckus and six-time Grammy Award winner John Legend. The $75 ticket includes an open bar and can be purchased here. 100% of proceeds will go directly to the best poverty fighting programs in the Bay Area.

Elixir was honored to design the invitation and event collateral for this year’s benefit. The oversize matchbook design includes relevant event information and a temporary tattoo.


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Harmony at holiday for The Coffee Bean & Tea Leaf

March 30, 2010

We had the pleasure of working with this Los Angeles-based coffee chain to develop their ’09 holiday promotion. The Coffee Bean & Tea Leaf—with 750+ locations in 22 countries—desired a comprehensive visual language to transform their stores during the holiday season and be cost-effective for franchisees to implement.

By the time all was said and done, Elixir had designed icons, cups, java jackets, menu boards, gift cards, hang tags, gift bags, seasonal décor and packaging for 36 retail skus. We’re proud to report that The Coffee Bean & Tea Leaf sold through all holiday merchandise and had very strong participation among franchisees.

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Keeping Score with the San Francisco Symphony

July 7, 2009

SFS

Elixir is honored to be working with the San Francisco Symphony on an invitation to their sneak preview of Keeping Score: Season 2. Keeping Score is the San Francisco Symphony’s national project to make classical music more accessible and meaningful to people of all ages and musical backgrounds, and a key component of its almost century-long history of music education.

More than five million viewers tuned into the first season of Keeping Score on PBS in November 2006 with documentaries on Ludwig van Beethoven, Igor Stravinsky, and Aaron Copland. Season 2 features three new programs that explore the music and stories behind Hector Berlioz’s symphonic love letter Symphonie fantastique; Charles Ives’s sonic portrait of New England in his Holidays Symphony; and Dmitri Shostakovich’s Symphony No. 5, a work that may ultimately have saved his life.

The San Francisco Symphony and Michael Tilson Thomas premiere the second season of the Keeping Score television series on PBS on Thursday, October 15, 2009 at 10 p.m. (check local listings). Click here to watch the trailer. The programs work in tandem with an interactive website, www.keepingscore.org, a national radio series, and a national model education program for K-12 teachers that helps them integrate classical music into core subjects.

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