Category Archives: Promotions

Our first foray into politics

ELIXIR Design-AFC brochure

The American Federation for Children (AFC) is a national advo­cacy group pro­moting school choice for par­ents. This cause is ardently bipar­tisan — and highly nuanced. If you are con­cerned about edu­ca­tion reform in this country, American Federation for Children are folks to pay atten­tion to.

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Kokkari: cooking up a delicious book

Elixir recently had the plea­sure of col­lab­o­rating with pub­lisher Chronicle Books and Kokkari Estiatorio on the design of a cook­book for this acclaimed San Francisco restau­rant. Kokkari: Contemporary Greek Flavors, authored by Executive Chef Erik Cosselmon and Janet Fletcher, presents almost 100 of the restaurant’s most pop­ular recipes and illu­mi­nates the Greek tra­di­tions that inspired them. Photographs by Sara Remington are fea­tured throughout.

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Celebrating the Great Outdoors encore

The National Fish & Wildlife Foundation (NFWF) held its annual East Coast fundraising event in Greenwich, Connecticut on September 25, 2010. Celebrating the Great Outdoors is the third NFWF fundraiser Elixir has worked on, having devel­oped mate­rials for both the 2009 and 2010 suc­cessful West Coast fundraising events in San Francisco.

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Levi’s takes the high line

Levi Strauss & Co. recently spon­sored the Care to Air Design Challenge, seeking “the world’s most inno­v­a­tive, cov­etable, and sus­tain­able air-drying solu­tion for clothing.” Levi’s awarded $10,000 in prize money on August 16 at the tem­po­rary Levi’s Workshop on Valencia Street in San Francisco’s Mission district.

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Some news that’s fit for Print

We’re pleased that our work has been selected for PRINT’s 2010 Regional Design Annual, a com­pre­hen­sive survey of graphic design in the United States. Three of our recent projects will be included in the December 2010 issue along­side other win­ning entries.

Greenwood School, a Waldorf-inspired pre-kindergarten through 8th grade based in Mill Valley, CA, worked with Elixir to develop a mar­keting strategy, brochure and admis­sions kit.

The Coffee Bean & Tea Leaf — A set of tins was part of a com­pre­hen­sive brand visual lan­guage that Elixir devel­oped for the coffee retailer’s ’09 hol­iday promotion.

The National Fish & Wildlife Foundation 2009 Fundraiser — Elixir designed the invi­ta­tion and col­lat­eral for the event hon­oring Julie Packard, Executive Director of the Monterey Bay Aquarium.

Making poverty preventable, not inevitable

Elixir recently col­lab­o­rated with Tipping Point Community on a new film that pre­miered at Tipping Point’s annual ben­efit May 6th. The event suc­ceeded in raising $6 mil­lion in one evening — 100% of which goes directly to 26 of the best orga­ni­za­tions serving Bay Area indi­vid­uals and fam­i­lies in need.

If you are as inspired as we are, visit Tipping Point’s new Volunteer Portal and get involved!

A soaring success for Fish & Wildlife

For the second year in a row, Washington DC-based National Fish & Wildlife Foundation retained Elixir to design an invi­ta­tion, event mark and event col­lat­eral for its Bay Area fundraiser. Orchestrated by Stanlee Gatti, the event was held at Crissy Field on March 23rd. Falcon pho­tog­raphy was gen­er­ously donated by Andrew Zuckerman.

NFWF was estab­lished by Congress in 1984 to pre­serve and restore our nation’s native wildlife species and habi­tats. The Foundation directs public con­ser­va­tion dol­lars to the most pressing envi­ron­mental needs and matches those funds with pri­vate con­tri­bu­tions. Since its incep­tion, NFWF has awarded over 10,800 grants to more than 3,700 orga­ni­za­tions in the US and abroad and lever­aged — with its part­ners — more than $635 mil­lion into over $1.5 bil­lion for conservation.

Pictured above (l to r): Invitation, Escort Cards, Auction Paddle, Program. Event pho­tographs cour­tesy of Orange Photography.

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Poverty has met its match

Please join us at Tipping Point Community’s 2010 Benefit After Party at the Warfield on Thursday, May 6 at 8:30 p.m. Special Performances by DJ Ruckus and six-time Grammy Award winner John Legend. The $75 ticket includes an open bar and can be pur­chased here. 100% of pro­ceeds will go directly to the best poverty fighting pro­grams in the Bay Area.

Elixir was hon­ored to design the invi­ta­tion and event col­lat­eral for this year’s ben­efit. The over­size match­book design includes rel­e­vant event infor­ma­tion and a tem­po­rary tattoo.


Harmony at holiday for The Coffee Bean & Tea Leaf

We had the plea­sure of working with this Los Angeles-based coffee chain to develop their ’09 hol­iday pro­mo­tion. The Coffee Bean & Tea Leaf—with 750+ loca­tions in 22 coun­tries — desired a com­pre­hen­sive visual lan­guage to trans­form their stores during the hol­iday season and be cost-effective for fran­chisees to implement.

By the time all was said and done, Elixir had designed icons, cups, java jackets, menu boards, gift cards, hang tags, gift bags, sea­sonal décor and pack­aging for 36 retail skus. We’re proud to report that The Coffee Bean & Tea Leaf sold through all hol­iday mer­chan­dise and had very strong par­tic­i­pa­tion among franchisees.