Longtime client Peter Myers of Stand & Deliver enlisted Elixir to design and launch a new website in conjunction with the release of his book As We Speak. The dynamic consulting group includes experts from the realms of theater and media. Through highly customized workshops, either in person or via the web, they coach businesspeople all over the world in the art of communicating more effectively. Stand & Deliver is dedicated to the idea that making yourself heard is not simply a matter of volume, but depends on three critical components: content, state and delivery.
Looking to reposition itself in the financial marketplace, Opes Advisors came to Elixir for help shaping their brand and perception via new messaging and a visual language. Opes is an innovative financial advisory firm that integrates wealth management and mortgage services to help clients make better financial decisions throughout their lifetimes. Its founders have insight from first-hand experience on how real estate is an essential component of good financial health. Their expertise and life experiences spurred them to build a company of immense integrity and unprecedented approach to financial planning, one that considers the impact of financial decisions now and into the future.
Elixir was recruited to design the website for Beauty Army, a new subscription service of premium samples for the beauty obsessed. For just $12, members receive six samples of makeup, hair– and skincare products, and more each month. What really sets Beauty Army apart is personalization — once you discover your unique Beauty Profile you can hand select which samples you’d like to receive or let Beauty Army’s team of renowned industry experts choose for you.
Elixir recently had the pleasure of collaborating with publisher Chronicle Books and Kokkari Estiatorio on the design of a cookbook for this acclaimed San Francisco restaurant. Kokkari: Contemporary Greek Flavors, authored by Executive Chef Erik Cosselmon and Janet Fletcher, presents almost 100 of the restaurant’s most popular recipes and illuminates the Greek traditions that inspired them. Photographs by Sara Remington are featured throughout.
The National Fish & Wildlife Foundation (NFWF) held its annual East Coast fundraising event in Greenwich, Connecticut on September 25, 2010. Celebrating the Great Outdoors is the third NFWF fundraiser Elixir has worked on, having developed materials for both the 2009 and 2010 successful West Coast fundraising events in San Francisco.
prAna brought Elixir in to establish the brand’s visual language and, in tandem, to begin developing prAna’s first direct-to-consumer catalog. The company had built a loyal following among climbers and yoga practitioners who valued the brand’s authenticity. Without compromising the soulfulness that defined its first 17 years in business, prAna wanted to attract a broader audience of outdoor enthusiasts, artists, and other “cultural creatives” to drive significant growth. The management team described prAna’s desired revitalized brand position as balancing “the thrilling tension between mindful living and living on the edge.”
Elixir recently designed the logo for The OutCast Agency, a premier PR firm with offices in San Francisco and New York. Founded in 1997 as OutCast Communications, the company changed its name earlier this month. The agency boasts an all-star clientele, including Amazon, Facebook, Autodesk, Netflix, Yahoo!, Intuit, Jawbone and Salesforce.
L to R: Lavender, Rosemary and Orange Blossom Lotion; Meyer Lemon and Sage Shampoo; Lavender, Jasmine and Blood Orange Conditioner; Meyer Lemon and Sage Bath Gel.
The fruits of Elixir’s recent packaging project for The Spa Hotel Healdsburg are now available.
Elixir has completed a logo and packaging for From the Fields’, based in Mill Valley. Founder Betsy Fields came to Elixir in 2009 with her first bag of homemade granola … and, one short year later, From the Fields’ (which Elixir also named) is producing more than a ton of artisanal granola every month — still in small batches — for selected stores around the San Francisco Bay Area.