Category Archives: Recent Work

Stand & Deliver Teaches us the Art of Communication

Longtime client Peter Myers of Stand & Deliver enlisted Elixir to design and launch a new web­site in con­junc­tion with the release of his book As We Speak. The dynamic con­sulting group includes experts from the realms of the­ater and media. Through highly cus­tomized work­shops, either in person or via the web, they coach busi­ness­people all over the world in the art of com­mu­ni­cating more effec­tively. Stand & Deliver is ded­i­cated to the idea that making your­self heard is not simply a matter of volume, but depends on three crit­ical com­po­nents: con­tent, state and delivery.

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Opening New Doors for Opes Advisors

Looking to repo­si­tion itself in the finan­cial mar­ket­place, Opes Advisors came to Elixir for help shaping their brand and per­cep­tion via new mes­saging and a visual lan­guage. Opes is an inno­v­a­tive finan­cial advi­sory firm that inte­grates wealth man­age­ment and mort­gage ser­vices to help clients make better finan­cial deci­sions throughout their life­times. Its founders have insight from first-hand expe­ri­ence on how real estate is an essen­tial com­po­nent of good finan­cial health. Their exper­tise and life expe­ri­ences spurred them to build a com­pany of immense integrity and unprece­dented approach to finan­cial plan­ning, one that con­siders the impact of finan­cial deci­sions now and into the future.

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Joining the Beauty Army

Elixir was recruited to design the web­site for Beauty Army, a new sub­scrip­tion ser­vice of pre­mium sam­ples for the beauty obsessed. For just $12, mem­bers receive six sam­ples of makeup, hair– and skin­care prod­ucts, and more each month. What really sets Beauty Army apart is per­son­al­iza­tion — once you dis­cover your unique Beauty Profile you can hand select which sam­ples you’d like to receive or let Beauty Army’s team of renowned industry experts choose for you.

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Kokkari: cooking up a delicious book

Elixir recently had the plea­sure of col­lab­o­rating with pub­lisher Chronicle Books and Kokkari Estiatorio on the design of a cook­book for this acclaimed San Francisco restau­rant. Kokkari: Contemporary Greek Flavors, authored by Executive Chef Erik Cosselmon and Janet Fletcher, presents almost 100 of the restaurant’s most pop­ular recipes and illu­mi­nates the Greek tra­di­tions that inspired them. Photographs by Sara Remington are fea­tured throughout.

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Celebrating the Great Outdoors encore

The National Fish & Wildlife Foundation (NFWF) held its annual East Coast fundraising event in Greenwich, Connecticut on September 25, 2010. Celebrating the Great Outdoors is the third NFWF fundraiser Elixir has worked on, having devel­oped mate­rials for both the 2009 and 2010 suc­cessful West Coast fundraising events in San Francisco.

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prAna expands its vision with a new catalog

prAna brought Elixir in to estab­lish the brand’s visual lan­guage and, in tandem, to begin devel­oping prAna’s first direct-to-consumer cat­alog. The com­pany had built a loyal fol­lowing among climbers and yoga prac­ti­tioners who valued the brand’s authen­ticity. Without com­pro­mising the soul­ful­ness that defined its first 17 years in busi­ness, prAna wanted to attract a broader audi­ence of out­door enthu­si­asts, artists, and other “cul­tural cre­atives” to drive sig­nif­i­cant growth. The man­age­ment team described prAna’s desired revi­tal­ized brand posi­tion as bal­ancing “the thrilling ten­sion between mindful living and living on the edge.”

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Fresh packaging with a twist for The Spa Hotel Healdsburg

L to R: Lavender, Rosemary and Orange Blossom Lotion; Meyer Lemon and Sage Shampoo; Lavender, Jasmine and Blood Orange Conditioner; Meyer Lemon and Sage Bath Gel.

The fruits of Elixir’s recent pack­aging project for The Spa Hotel Healdsburg are now available.

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