Category Archives: Packaging

Elixir’s bean selected!


The Coffee Bean & Tea Leaf has tapped Elixir to develop their Holiday 2009 pro­mo­tion. The theme will waft into The Coffee Bean & Tea Leaf’s 700+ loca­tions around the globe this fall, infusing all aspects of the sip­ping, sit­ting, and shop­ping experience.

Elixir will start by estab­lishing a pro­pri­etary brand visual lan­guage that aligns the essence of the Holiday pro­mo­tion with the brand story — from atti­tude and tone to palette, icons and sea­sonal décor. In-store appli­ca­tions will deck the walls, dis­plays, col­lat­eral and pack­aging and extend to rec­om­men­da­tions for gift mer­chan­dising and in-store music.

What’s in store at Hlaska

Elixir began working with Hlaska in 2007, redesigning their web­site and cat­alog to align with the growing company’s new luxury posi­tioning. In 2008, Hlaska opened their first store on Fillmore Street in San Francisco. In antic­i­pa­tion of addi­tional store open­ings, Hlaska has recently asked Elixir to develop a brand visual lan­guage that will inform in-store col­lat­eral, pack­aging, and advertising.

Anthony Mazzei, Hlaska’s founder and CEO, recently had occa­sion to describe his ini­tial expe­ri­ence working with Elixir: “The first thing I noticed about Elixir is how much time they take to ask ques­tions to under­stand our brand. Elixir does not take the easy way, they don’t look for short­cuts.  They are so pas­sionate about our prod­ucts that the work feels seam­less, like they are part of our com­pany. They helped keep our goals both real­istic and ambi­tious. They are always on time, and every­thing they touch looks 50 times better than the orig­inal. They are worth every penny.”

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In the spotlight

Elixir is happy to be highlit in a Studio Spotlight on The Dieline, an on-line show­case of “the world’s best exam­ples of pack­aging.” The fea­ture about Elixir presents sev­eral pack­aging projects, plus multi-component invi­ta­tions and studio gifts from hol­i­days past. Andrew Gibbs, The Dieline’s Founder & Editor-In-Chief, is com­piling a hard­cover book, titled “Box Bottle Bag: The World’s Best Package Design by The Dieline,” to be released inter­na­tion­ally early next year. Elixir’s bottle design for Golden Star Tea will be included. Cheers!

We wish you a silver lining

Elixir’s annual hol­iday gift to clients, col­leagues, and friends is always a studio-wide under­taking — from con­cept to design to pack­aging to assembly. This year, silver lin­ings seemed just the aspi­ra­tional thing. Enclosed oper­ating instruc­tions laid things out simply:

Cover pillow with liner.
Cover liner with pillow case.
Rest your head.

Rest your head.

We’ve been delighted by the flurry of appre­ci­a­tion and excla­ma­tion points — and by people’s cre­ative descrip­tions of the lin­ings and the opti­mism they por­tend. Wishing you happy hol­i­days and the very best for 2009.

This photo posted to Flickr by “! just your girl” shed light on the mailing label.
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T for Timely

Just in time for hol­iday meals and fes­tive toasts! Golden Star Tea Company’s White Jasmine Sparkling Tea is now avail­able at all Whole Foods loca­tions in California. The Elixir-designed bottle {which won Golden Star a Best Iced Tea Packaging award at the 2008 World Tea Championship} will stand tall on any bar, buffet or table. This inno­v­a­tive product {which won Best White Flavored Iced Tea at the show as well} is also fil­tering into San Francisco spe­cialty shops, including Plumpjack, Ferry Plaza Wine Merchant, and BiRite. You can shop on-line {} too. Here’s to non-alcoholic, fine-food-friendly hol­iday cheer!