Category Archives: Packaging

In the spotlight

Elixir is happy to be highlit in a Studio Spotlight on The Dieline, an on-line showcase of “the world’s best examples of packaging.” The feature about Elixir presents several packaging projects, plus multi-component invitations and studio gifts from holidays past. Andrew Gibbs, The Dieline’s Founder & Editor-In-Chief, is compiling a hardcover book, titled “Box Bottle Bag: The World’s Best Package Design by The Dieline,” to be released internationally early next year. Elixir’s bottle design for Golden Star Tea will be included. Cheers!

We wish you a silver lining

Elixir’s annual holiday gift to clients, colleagues, and friends is always a studio-wide undertaking—from concept to design to packaging to assembly. This year, silver linings seemed just the aspirational thing. Enclosed operating instructions laid things out simply:

Cover pillow with liner.
Cover liner with pillow case.
Rest your head.

Rest your head.

We’ve been delighted by the flurry of appreciation and exclamation points—and by people’s creative descriptions of the linings and the optimism they portend. Wishing you happy holidays and the very best for 2009.

This photo posted to Flickr by “! just your girl” shed light on the mailing label.
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T for Timely

Just in time for holiday meals and festive toasts! Golden Star Tea Company’s White Jasmine Sparkling Tea is now available at all Whole Foods locations in California. The Elixir-designed bottle {which won Golden Star a Best Iced Tea Packaging award at the 2008 World Tea Championship} will stand tall on any bar, buffet or table. This innovative product {which won Best White Flavored Iced Tea at the show as well} is also filtering into San Francisco specialty shops, including Plumpjack, Ferry Plaza Wine Merchant, and BiRite. You can shop on-line {https://store.goldenstartea.com/} too. Here’s to non-alcoholic, fine-food-friendly holiday cheer!


Suits them to a tea

Golden Star Tea, Inc.

Elixir’s client Golden Star Tea Company received two awards at the 2008 World Tea Championship: best iced tea packaging and best white flavored iced tea. Their White Jasmine Sparkling Tea was one of 268 products competing in the show, held May 30-June 1, 2008, in Las Vegas. More »