Wedding Chic, Gump’s recent showcase for brides, was a grand success. Elixir designed the collateral for the February 8 event, including a custom logotype used in print ads and the e-nnouncement. Consultants from Gump’s wedding registry and specialty purveyors were on-hand to tour brides-to-be through the displays. Elixir has designed and evolved the Gump’s catalogue since 2005, evoking in print the distinctive in-store shopping experience.
Elixir’s custom logotype for the event dressed up the windows on Post Street.
Wine and conversation sparkled as guests circulated throughout the store.
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Gump’s recently invited Elixir to design collateral for Wedding Chic: a custom logotype, plus print ads and an e-nnouncement with a photograph from frequent Elixir collaborator John Dolan. The bridal brunch on February 8 will present the ultimate in elegant, relevant homewares, supplemented by displays and demos from specialty purveyors. The Wedding Registry at Gump’s has enchanted and inspired generations of Bay Area brides. Elixir has designed and evolved the Gump’s catalogue since 2005, evoking in print the distinctive in-store shopping experience.
Just in time for holiday meals and festive toasts! Golden Star Tea Company’s White Jasmine Sparkling Tea is now available at all Whole Foods locations in California. The Elixir-designed bottle {which won Golden Star a Best Iced Tea Packaging award at the 2008 World Tea Championship} will stand tall on any bar, buffet or table. This innovative product {which won Best White Flavored Iced Tea at the show as well} is also filtering into San Francisco specialty shops, including Plumpjack, Ferry Plaza Wine Merchant, and BiRite. You can shop on-line {https://store.goldenstartea.com/} too. Here’s to non-alcoholic, fine-food-friendly holiday cheer!
Communication Arts selected Elixir’s logo for Castor Architecture for their 2008 Design Annual. CA received almost 8,500 entries, selecting only 240 for publication (including 16 trademarks). Elixir also designed the stationery system and website.
Prior to starting his practice, Daniel Castor spent time in Rome, making many analytical drawings of Bramante’s Tempietto — many of them suggestive of the birdcages he collects. As the architect comments, “Tradition is a beautiful cage with an open door. We are free to come and go as we please.”
Elixir’s client Golden Star Tea Company received two awards at the 2008 World Tea Championship: best iced tea packaging and best white flavored iced tea. Their White Jasmine Sparkling Tea was one of 268 products competing in the show, held May 30-June 1, 2008, in Las Vegas. More »
