Category Archives: Brochures

Summer Search Seeks a New Visual Language

ELIXIR Design-Summer Search invitation

Summer Search is a youth devel­op­ment orga­ni­za­tion founded in Northern California in 1990. They’ve since taken their holistic model to the national level, repli­cating the pro­gram in six addi­tional met­ro­pol­itan areas. Summer Search part­ners with high schools to iden­tify low-income stu­dents who dis­play cer­tain char­acter attrib­utes. The stu­dents receive year-round sup­port – a unique com­bi­na­tion of expe­ri­en­tial oppor­tu­ni­ties and a circle of rela­tion­ships anchored in pro­fes­sional mentoring.

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Our first foray into politics

ELIXIR Design-AFC brochure

The American Federation for Children (AFC) is a national advo­cacy group pro­moting school choice for par­ents. This cause is ardently bipar­tisan — and highly nuanced. If you are con­cerned about edu­ca­tion reform in this country, American Federation for Children are folks to pay atten­tion to.

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Some news that’s fit for Print

We’re pleased that our work has been selected for PRINT’s 2010 Regional Design Annual, a com­pre­hen­sive survey of graphic design in the United States. Three of our recent projects will be included in the December 2010 issue along­side other win­ning entries.

Greenwood School, a Waldorf-inspired pre-kindergarten through 8th grade based in Mill Valley, CA, worked with Elixir to develop a mar­keting strategy, brochure and admis­sions kit.

The Coffee Bean & Tea Leaf — A set of tins was part of a com­pre­hen­sive brand visual lan­guage that Elixir devel­oped for the coffee retailer’s ’09 hol­iday promotion.

The National Fish & Wildlife Foundation 2009 Fundraiser — Elixir designed the invi­ta­tion and col­lat­eral for the event hon­oring Julie Packard, Executive Director of the Monterey Bay Aquarium.

We were floored

Founded in 1980, Claremont Rug Company spe­cial­izes in investment-level art rugs — including room-sized Persian car­pets and rare 19th cen­tury tribal, vil­lage, and court area-size rugs. Elixir is delighted to have just com­pleted our first assign­ment with this new client, a direct mail piece high­lighting recent acquisitions.

For those of you con­sid­ering a flooray into the world of “art for the floor” con­sider the advice of the Financial Times, which has sep­a­rately described Claremont Rug as “one of the world’s best sources of antique car­pets.” You can read more about Claremont’s busi­ness and one-of-a-kind “white glove ser­vice” at the New York Times.

Shown here: a handful of Claremont Rug’s newest acqui­si­tions. At the show­room, you can see, touch, and put your best foot for­ward on museum-quality rugs. {6087 Claremont Avenue, Oakland CA 94618. Hours: Mon — Sat 11.00 am — 6.00 pm}

claremont_hadji

Hadji Jallili Tabriz — 3rd Quarter, 19th century

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Present perfect(ly)

Elixir recently devised pre­sen­ta­tion and work­book mate­rials for Stand & Deliver, a con­sulting group that trains cor­po­rate leaders and their teams on high-performance com­mu­ni­ca­tions. Workshop direc­tors are expe­ri­enced exec­u­tive coaches with years of the­ater direc­tion and acting expe­ri­ence. To help their inter­na­tional clien­tele achieve greater levels of influ­ence through the spoken word, Stand & Deliver needed written mate­rials to rein­force work­shop con­tent, so that atten­dees could carry it with them for ref­er­ence and deployment.

“Elixir helped us trans­late com­plex teaching con­cepts into an ele­gant, easy-to-read book which has become a pri­mary tool for our clients. The team at Elixir was totally com­mitted to under­standing the reader’s expe­ri­ence — from the size, weight and color of the book, to the client’s intel­lec­tual and emo­tional journey through our learning and devel­op­ment program.

Everyone touts the impor­tance of “knowing the client,” but Elixir really did delve deeply to under­stand the thinking behind the ideas and the out­comes we sought. Elixir’s ‘ensemble approach’ cap­i­tal­izes on the intel­lec­tual and cre­ative col­lec­tive of their team.”
 – Peter Meyers, Founder, Stand & Deliver