Category Archives: Brand Strategy

ArtRise elevates our cultural horizons

ELIXIR Design-ArtRise Projects web

Marnie Burke de Guzman is an orches­trator of cul­tural engage­ment. She cre­ated ArtRise to steward large-scale cul­tural projects into being, much in the way that a pro­ducer makes a movie ‘happen.’ Today’s audi­ences yearn to expe­ri­ence cul­ture beyond the con­fines of exhi­bi­tion space. Marnie is a skilled shep­herd of teams, a forger of alliances between cul­tural insti­tu­tions, civic orga­ni­za­tions, artists – and the audi­ences themselves.

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Front Porch Farm is over-the-top delicious

ELIXIR Design-Front Porch Farm wine

Front Porch Farm is a bas­tion of bio-diversity. We could describe the owners as bespoke farmers, since most of their prod­ucts are grown to order for fine restau­rants and spe­cialty gro­cers. And we could describe the farm as a “Noah’s Ark for food,” since the owners are zealous about sus­tain­ability. Their dream is to raise all the ingre­di­ents for com­plete meals of deli­cious­ness – and they’re already making wines to accom­pany them.

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Summer Search Seeks a New Visual Language

ELIXIR Design-Summer Search invitation

Summer Search is a youth devel­op­ment orga­ni­za­tion founded in Northern California in 1990. They’ve since taken their holistic model to the national level, repli­cating the pro­gram in six addi­tional met­ro­pol­itan areas. Summer Search part­ners with high schools to iden­tify low-income stu­dents who dis­play cer­tain char­acter attrib­utes. The stu­dents receive year-round sup­port – a unique com­bi­na­tion of expe­ri­en­tial oppor­tu­ni­ties and a circle of rela­tion­ships anchored in pro­fes­sional mentoring.

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Our first foray into politics

ELIXIR Design-AFC brochure

The American Federation for Children (AFC) is a national advo­cacy group pro­moting school choice for par­ents. This cause is ardently bipar­tisan — and highly nuanced. If you are con­cerned about edu­ca­tion reform in this country, American Federation for Children are folks to pay atten­tion to.

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Opening New Doors for Opes Advisors

Looking to repo­si­tion itself in the finan­cial mar­ket­place, Opes Advisors came to Elixir for help shaping their brand and per­cep­tion via new mes­saging and a visual lan­guage. Opes is an inno­v­a­tive finan­cial advi­sory firm that inte­grates wealth man­age­ment and mort­gage ser­vices to help clients make better finan­cial deci­sions throughout their life­times. Its founders have insight from first-hand expe­ri­ence on how real estate is an essen­tial com­po­nent of good finan­cial health. Their exper­tise and life expe­ri­ences spurred them to build a com­pany of immense integrity and unprece­dented approach to finan­cial plan­ning, one that con­siders the impact of finan­cial deci­sions now and into the future.

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prAna expands its vision with a new catalog

prAna brought Elixir in to estab­lish the brand’s visual lan­guage and, in tandem, to begin devel­oping prAna’s first direct-to-consumer cat­alog. The com­pany had built a loyal fol­lowing among climbers and yoga prac­ti­tioners who valued the brand’s authen­ticity. Without com­pro­mising the soul­ful­ness that defined its first 17 years in busi­ness, prAna wanted to attract a broader audi­ence of out­door enthu­si­asts, artists, and other “cul­tural cre­atives” to drive sig­nif­i­cant growth. The man­age­ment team described prAna’s desired revi­tal­ized brand posi­tion as bal­ancing “the thrilling ten­sion between mindful living and living on the edge.”

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New vistas for prAna


Elixir is excited to be working with prAna on their brand visual lan­guage, to be unveiled soon in all chan­nels: new web­site, retail graphics, pack­aging, and the company’s first direct-to-consumer cat­alog. The 17-year old brand, based in Vista, CA, is a long­time pur­veyor of apparel & acces­sories for yoga and climbing, as well as activewear — all with a bohemian bent.

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