We are thrilled to share the news: Elixir has been nominated for a 2013 Cooper-Hewitt National Design Award, Communication Design category. From Cooper-Hewitt’s website: “The National Design Awards program celebrates design as a vital humanistic tool in shaping the world, and seeks to increase national awareness of design by educating the public and promoting excellence, innovation, and lasting achievement.” Cooper-Hewitt, part of the Smithsonian Institution, first launched the awards at the White House in 2000.
To be clear, we have ZERO expectations of winning. Legend has it almost no one receives the award on first nomination. Nonetheless, we are grateful that one of our wonderful clients nominated us, and are humbled and honored to be up for consideration among so many design giants.
Elixir’s invitation for the National Fish & Wildlife Foundation (NFWF) is featured on page 144 of the September/October issue of Communication Arts. The magazine’s 52nd Design Annual features 174 winning projects from 4,291 entries.
Celebrating the Great Outdoors, the Foundation’s third annual Bay Area fundraising event, was held on March 28, 2011. The invitation and related collateral were inspired by event designer Stanlee Gatti’s vision for the event — a pop-up, tented forest on San Francisco’s Crissy Field. Elixir collaborated with UK illustrator Mary Woodin to create immersive scenes that emerge on dimensional corrugated cardboard panels produced by Oscar Printing.
prAna brought Elixir in to establish the brand’s visual language and, in tandem, to begin developing prAna’s first direct-to-consumer catalog. The company had built a loyal following among climbers and yoga practitioners who valued the brand’s authenticity. Without compromising the soulfulness that defined its first 17 years in business, prAna wanted to attract a broader audience of outdoor enthusiasts, artists, and other “cultural creatives” to drive significant growth. The management team described prAna’s desired revitalized brand position as balancing “the thrilling tension between mindful living and living on the edge.”
Elixir has recently been engaged by San Francisco architects Aidlin Darling Design. The multidisciplinary firm, founded in 1997 by partners Joshua Aidlin and David Darling, has completed public, commercial and residential projects in addition to furniture and interior design commissions.
We’re pleased that our work has been selected for PRINT’s 2010 Regional Design Annual, a comprehensive survey of graphic design in the United States. Three of our recent projects will be included in the December 2010 issue alongside other winning entries.
Greenwood School, a Waldorf-inspired pre-kindergarten through 8th grade based in Mill Valley, CA, worked with Elixir to develop a marketing strategy, brochure and admissions kit.
The Coffee Bean & Tea Leaf — A set of tins was part of a comprehensive brand visual language that Elixir developed for the coffee retailer’s ’09 holiday promotion.
The National Fish & Wildlife Foundation 2009 Fundraiser — Elixir designed the invitation and collateral for the event honoring Julie Packard, Executive Director of the Monterey Bay Aquarium.
Elixir has been retained by the owners of Hotel Healdsburg and h2hotel in Healdsburg (67 miles north of San Francisco), to redesign the packaging of their spa products. Recently reformulated with natural and organic botanical ingredients, the line will include: Meyer Lemon & Sage Shampoo and Bath Gel; Lavender, Jasmine & Blood Orange Conditioner; Lavender, Rosemary & Orange Blossom Lotion; and Lavender, Rosemary & Sweet Orange Soaking Salts. Both hotels will feature the spa products in their guest rooms.