Category Archives: In the News

Elixir Nominated for Cooper-Hewitt National Design Award

We are thrilled to share the news: Elixir has been nom­i­nated for a 2013 Cooper-Hewitt National Design Award, Communication Design cat­e­gory. From Cooper-Hewitt’s web­site: “The National Design Awards pro­gram cel­e­brates design as a vital human­istic tool in shaping the world, and seeks to increase national aware­ness of design by edu­cating the public and pro­moting excel­lence, inno­va­tion, and lasting achieve­ment.” Cooper-Hewitt, part of the Smithsonian Institution, first launched the awards at the White House in 2000.

To be clear, we have ZERO expec­ta­tions of win­ning. Legend has it almost no one receives the award on first nom­i­na­tion. Nonetheless, we are grateful that one of our won­derful clients nom­i­nated us, and are hum­bled and hon­ored to be up for con­sid­er­a­tion among so many design giants.

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Into the woods with the National Fish & Wildlife Foundation

Elixir’s invi­ta­tion for the National Fish & Wildlife Foundation (NFWF) is fea­tured on page 144 of the September/October issue of Communication Arts. The magazine’s 52nd Design Annual fea­tures 174 win­ning projects from 4,291 entries.

Celebrating the Great Outdoors, the Foundation’s third annual Bay Area fundraising event, was held on March 28, 2011. The invi­ta­tion and related col­lat­eral were inspired by event designer Stanlee Gatti’s vision for the event — a pop-up, tented forest on San Francisco’s Crissy Field. Elixir col­lab­o­rated with UK illus­trator Mary Woodin to create immer­sive scenes that emerge on dimen­sional cor­ru­gated card­board panels pro­duced by Oscar Printing.

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The San Francisco Symphony prepares for its centennial season

Elixir is excited to be working with the San Francisco Symphony to develop invi­ta­tions and event mate­rials for its Centennial Opening Night Gala on September 7, 2011. The dinner and con­cert — Fanfare for a New Century inau­gu­rate the Symphony’s cen­ten­nial season.

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prAna expands its vision with a new catalog

prAna brought Elixir in to estab­lish the brand’s visual lan­guage and, in tandem, to begin devel­oping prAna’s first direct-to-consumer cat­alog. The com­pany had built a loyal fol­lowing among climbers and yoga prac­ti­tioners who valued the brand’s authen­ticity. Without com­pro­mising the soul­ful­ness that defined its first 17 years in busi­ness, prAna wanted to attract a broader audi­ence of out­door enthu­si­asts, artists, and other “cul­tural cre­atives” to drive sig­nif­i­cant growth. The man­age­ment team described prAna’s desired revi­tal­ized brand posi­tion as bal­ancing “the thrilling ten­sion between mindful living and living on the edge.”

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Some news that’s fit for Print

We’re pleased that our work has been selected for PRINT’s 2010 Regional Design Annual, a com­pre­hen­sive survey of graphic design in the United States. Three of our recent projects will be included in the December 2010 issue along­side other win­ning entries.

Greenwood School, a Waldorf-inspired pre-kindergarten through 8th grade based in Mill Valley, CA, worked with Elixir to develop a mar­keting strategy, brochure and admis­sions kit.

The Coffee Bean & Tea Leaf — A set of tins was part of a com­pre­hen­sive brand visual lan­guage that Elixir devel­oped for the coffee retailer’s ’09 hol­iday promotion.

The National Fish & Wildlife Foundation 2009 Fundraiser — Elixir designed the invi­ta­tion and col­lat­eral for the event hon­oring Julie Packard, Executive Director of the Monterey Bay Aquarium.

At home in Healdsburg

Elixir has been retained by the owners of Hotel Healdsburg and h2hotel in Healdsburg (67 miles north of San Francisco), to redesign the pack­aging of their spa prod­ucts. Recently refor­mu­lated with nat­ural and organic botan­ical ingre­di­ents, the line will include: Meyer Lemon & Sage Shampoo and Bath Gel; Lavender, Jasmine & Blood Orange Conditioner; Lavender, Rosemary & Orange Blossom Lotion; and Lavender, Rosemary & Sweet Orange Soaking Salts. Both hotels will fea­ture the spa prod­ucts in their guest rooms.

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