Category Archives: Events

Trip the Light Fantastic

Made in the Shade, Gump’s first-ever benefit, was a runway success. The fashion show and display of one-of-a-kind lampshades delighted the crowd, who were generous with their applause and their bidding paddles. The illuminati who created the shades turned up their brain-bulbs to create witty, wacky, and wow-able art. The gumparazzi wore all black. His Elegance, emcee Willie Brown, Jr., sported a crisp pocket square. The evening supports a newly endowed scholarship to the California College of the Arts. What a bright idea! More »

Stage of Enlightenment

Elixir was delighted to design the save-the-date and invitation for Made in the Shade, Gump’s first-ever benefit for the arts. The event will support a newly endowed scholarship to the California College of the Arts. An array of artists, designers, and celebs have created one-of-a-kind lampshades that models will sport on the catwalk. Fashionable former mayor Willie L. Brown, Jr. will emcee.

The save-the-date was an op artifact, a translucent black sleeve with lampshade silhouette, whose pattern changed as the “light” came on and the information card came out. Note for non-locals: The name Made in the Shade is a triple entendre, because Gump’s southern façade is on Maiden Lane.

When: 6-9 p.m. Wednesday, September 17, 2008
Where: Gump’s at 135 Post Street, San Francisco
To purchase tickets or find out more, please visit http://gumps.com/text/content/Shade/shade.html

Overview indeed

Since 1853, the California Academy of Sciences has been dedicated to exploring, explaining, and protecting the natural world. Prompted by damage sustained in the Loma Prieta earthquake of 1989, the Academy selected Pritzker Prize-winning architect Renzo Piano to redesign the facility. Construction began in 2005 on the largest cultural renovation project in San Francisco’s history, uniting the planetarium, aquarium, and natural history museum under one “living roof.” To herald the reopening on September 27, 2008 in Golden Gate Park, the Academy planned an opening gala – The Big Bang – to benefit education programs, and two dinners to honor the leaders and philanthropists whose vision and generosity had made the new building a reality. Elixir’s designs for the three events reinforced the new Academy brand and invited recipients to come closer, asking “How did we get here? How can we stay?”

Invitations were printed with soy inks on 100% recyclable materials, including Nori seaweed, 100% recycled chipboard, reused pages from Scientific American magazines, and aluminum foil. Aerial image by Travis Pynn. Photographs of the invitations to come. For more information about the opening of the new Academy, go to http://calacademy.org/visit/.

Ready, set, go: the Contemporary Jewish Museum launches

Contemporary Jewish Museum design work

To herald the grand opening of its new building in June 2008, the Contemporary Jewish Museum planned a progression of events for supporters at various levels. Elixir developed a system of nesting invitations that mailed in a single envelope. Major donors received the full set. More »

The Elixir dress: drip-à-porter?

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Elixir’s model sashayed down the runway in a flowing gown made entirely of coffee filters, with a cloud of white smoke streaming out of her bustle, for Afterlife: Paper, Purgatory and the Great Beyond, a recent AIGA competition whose theme was to create a dress made of used paper. More »