Elixir recently collaborated with Tipping Point Community on a new film that premiered at Tipping Point’s annual benefit May 6th. The event succeeded in raising $6 million in one evening—100% of which goes directly to 26 of the best organizations serving Bay Area individuals and families in need.

If you are as inspired as we are, visit Tipping Point’s new Volunteer Portal and get involved!

Jennifer Jerde, Elixir’s Founder and Creative Director, was honored to be one of seven judges of Exhibitor Magazine’s 24th Annual Exhibit Design Awards. Winners were announced in the May issue of the magazine and recently published online.

Samsung Electronics won the top honor for the optical illusion they created via mirror-covered ceiling & walls paired with light projections through the exhibit’s glass floor. The design showcased Samsung’s new generation of LED TVs (144 were present on eight floor-to-ceiling columns). Other winners—from an impressive array of international entries—included Teknion, Automobili Lamborghini, Eternit, Autodesk, Audi, SpinVox, Saudi Telecom, Daimler, Herman Miller, Sony, Yokohama, O.C. Tanner and Ewo.

For the second year in a row, Washington DC-based National Fish & Wildlife Foundation retained Elixir to design an invitation, event mark and event collateral for its Bay Area fundraiser. Orchestrated by Stanlee Gatti, the event was held at Crissy Field on March 23rd. Falcon photography was generously donated by Andrew Zuckerman.

NFWF was established by Congress in 1984 to preserve and restore our nation’s native wildlife species and habitats. The Foundation directs public conservation dollars to the most pressing environmental needs and matches those funds with private contributions. Since its inception, NFWF has awarded over 10,800 grants to more than 3,700 organizations in the US and abroad and leveraged—with its partners—more than $635 million into over $1.5 billion for conservation.

Pictured above (l to r): Invitation, Escort Cards, Auction Paddle, Program. Event photographs courtesy of Orange Photography.

Elixir was honored to design the invitation and event collateral for this year’s benefit. The oversize matchbook design includes relevant event information and a temporary tattoo.

Taylor’s Automatic Refresher—the Bay Area’s classic and well-loved hamburger & fries eatery—reopens this week as Gott’s Roadside. Elixir was retained to rename and then develop the new identity. Collateral included a website, menus, signage, apparel and packaging.

You’re invited to help Gott’s celebrate this Thursday, March 25 from 6-9 p.m. at San Francisco’s Ferry Building and again on Friday, March 26 from 6-8 p.m. at their St. Helena and Napa locations. Free cheeseburgers, ahi burgers, Seoul burgers and fries will be served, and Elixir-designed t-shirts will be given away. Visit http://gottsroadside.com/ for directions. We hope to see you there!

Joel and Duncan Gott opened their original St. Helena location in 1999.

A second location opened in 2004 in San Francisco’s gourmet mecca, the Ferry Building Marketplace.

Gott’s opened at Napa’s Oxbow Public Market in 2008.

Elixir is honored to be working with the San Francisco Symphony on an invitation to their sneak preview of Keeping Score: Season 2. Keeping Score is the San Francisco Symphony’s national project to make classical music more accessible and meaningful to people of all ages and musical backgrounds, and a key component of its almost century-long history of music education.

More than five million viewers tuned into the first season of Keeping Score on PBS in November 2006 with documentaries on Ludwig van Beethoven, Igor Stravinsky, and Aaron Copland. Season 2 features three new programs that explore the music and stories behind Hector Berlioz’s symphonic love letter Symphonie fantastique; Charles Ives’s sonic portrait of New England in his Holidays Symphony; and Dmitri Shostakovich’s Symphony No. 5, a work that may ultimately have saved his life.

The San Francisco Symphony and Michael Tilson Thomas premiere the second season of the Keeping Score television series on PBS on Thursday, October 15, 2009 at 10 p.m. (check local listings). Click here to watch the trailer. The programs work in tandem with an interactive website, www.keepingscore.org, a national radio series, and a national model education program for K-12 teachers that helps them integrate classical music into core subjects.

Invitation; event collateral: auction preview, program, pledge + table cards.

Smiley faces at the table. Photo: Drew Altizer.

Standard Bearers: Stanlee Gatti and Stanley Burrell (aka MC Hammer). Photo: Drew Altizer.

Kyle and Jen. Photo Credit: Drew Altizer

Becca Prowda and her husband, Tipping Point Founder-Director Daniel Lurie. Photo: Drew Altizer.

Light up the night. Photo: Catherine H. Bigelow.

For a gallery of guests (all smiley) and in-depth reportage of the event, we recommend Catherine’s post on 7×7.

Alyson has worked with Elixir since 2000 on diverse assignments: branding strategies, voice guides, interviews, and client marketing materials. She is also an invaluable contributor to the studio’s own self-promotion, crafting blog posts, staff bios, and project descriptions.

The Tipping Point Board of Directors underwrites 100% of fundraising and operating costs. This means that every penny raised at the 2009 Benefit will go directly to the best poverty-fighting programs in our community. For ticket details, click here. The upbeat goes on…