
Jennifer Jerde, Elixir’s Founder and Creative Director, was honored to be one of seven judges of Exhibitor Magazine’s 24th Annual Exhibit Design Awards. Winners were announced in the May issue of the magazine and recently published online.
Samsung Electronics won the top honor for the optical illusion they created via mirror-covered ceiling & walls paired with light projections through the exhibit’s glass floor. The design showcased Samsung’s new generation of LED TVs (144 were present on eight floor-to-ceiling columns). Other winners—from an impressive array of international entries—included Teknion, Automobili Lamborghini, Eternit, Autodesk, Audi, SpinVox, Saudi Telecom, Daimler, Herman Miller, Sony, Yokohama, O.C. Tanner and Ewo.

For the second year in a row, Washington DC-based National Fish & Wildlife Foundation retained Elixir to design an invitation, event mark and event collateral for its Bay Area fundraiser. Orchestrated by Stanlee Gatti, the event was held at Crissy Field on March 23rd. Falcon photography was generously donated by Andrew Zuckerman.
NFWF was established by Congress in 1984 to preserve and restore our nation’s native wildlife species and habitats. The Foundation directs public conservation dollars to the most pressing environmental needs and matches those funds with private contributions. Since its inception, NFWF has awarded over 10,800 grants to more than 3,700 organizations in the US and abroad and leveraged—with its partners—more than $635 million into over $1.5 billion for conservation.
Pictured above (l to r): Invitation, Escort Cards, Auction Paddle, Program. Event photographs courtesy of Orange Photography.

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Taylor’s Automatic Refresher—the Bay Area’s classic and well-loved hamburger & fries eatery—reopens this week as Gott’s Roadside. Elixir was retained to rename and then develop the new identity. Collateral included a website, menus, signage, apparel and packaging.
You’re invited to help Gott’s celebrate this Thursday, March 25 from 6-9 p.m. at San Francisco’s Ferry Building and again on Friday, March 26 from 6-8 p.m. at their St. Helena and Napa locations. Free cheeseburgers, ahi burgers, Seoul burgers and fries will be served, and Elixir-designed t-shirts will be given away. Visit http://gottsroadside.com/ for directions. We hope to see you there!

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Elixir is honored to be working with the San Francisco Symphony on an invitation to their sneak preview of Keeping Score: Season 2. Keeping Score is the San Francisco Symphony’s national project to make classical music more accessible and meaningful to people of all ages and musical backgrounds, and a key component of its almost century-long history of music education.
More than five million viewers tuned into the first season of Keeping Score on PBS in November 2006 with documentaries on Ludwig van Beethoven, Igor Stravinsky, and Aaron Copland. Season 2 features three new programs that explore the music and stories behind Hector Berlioz’s symphonic love letter Symphonie fantastique; Charles Ives’s sonic portrait of New England in his Holidays Symphony; and Dmitri Shostakovich’s Symphony No. 5, a work that may ultimately have saved his life.
The San Francisco Symphony and Michael Tilson Thomas premiere the second season of the Keeping Score television series on PBS on Thursday, October 15, 2009 at 10 p.m. (check local listings). Click here to watch the trailer. The programs work in tandem with an interactive website, www.keepingscore.org, a national radio series, and a national model education program for K-12 teachers that helps them integrate classical music into core subjects.
The National Fish & Wildlife Foundation’s recent fundraiser caught the fancy of a full house of generous patrons. Elixir created the invitations and event collateral for Celebrating the Great Outdoors, NFWF’s second annual fundraising event in San Francisco. We are delighted to learn from Michelle Houston, Director of Special Events, that NFWF received “rave reviews on the invitation and the program—from all over the country.”

Swimmingly received, from left to right: invitation, table cards, auction paddle, program.
Jennifer Jerde, Elixir’s founder and creative director, and frequent collaborator Alyson Kuhn will pair up for a panel discussion on March 5 with three other pairs of creative collaborators. “The Business of Design” is sponsored by the San Francisco Museum of Craft + Design in conjunction with the current exhibition San Francisco Graphic Design. The event will take place at the Hotel Rex (next door to the Museum), 562 Sutter Street, from 6-8 pm. The Museum will be open for a private gallery tour after the program. (Presentation is free to Museum members/$10 for non-members.)
Alyson has worked with Elixir since 2000 on diverse assignments: branding strategies, voice guides, interviews, and client marketing materials. She is also an invaluable contributor to the studio’s own self-promotion, crafting blog posts, staff bios, and project descriptions.