Category Archives: Elixir Office

Elixir’s bean selected!

April 3, 2009

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The Coffee Bean & Tea Leaf has tapped Elixir to develop their Holiday 2009 promotion. The theme will waft into The Coffee Bean & Tea Leaf’s 700+ locations around the globe this fall, infusing all aspects of the sipping, sitting, and shopping experience.

Elixir will start by establishing a proprietary brand visual language that aligns the essence of the Holiday promotion with the brand story—from attitude and tone to palette, icons and seasonal décor. In-store applications will deck the walls, displays, collateral and packaging and extend to recommendations for gift merchandising and in-store music.

Also labeled In the News, On Location, Things We Love | Permalink

Celebrating the Great Outdoors

February 12, 2009

Elixir is delighted to be working with the National Fish and Wildlife Foundation (NFWF), a non-profit organization established by Congress in 1984 to preserve and restore our nation’s native wildlife species and habitats. The Foundation directs public conservation dollars to the most pressing environmental needs and matches those funds with private contributions.

Elixir is creating invitations and event collateral for NFWF’s annual Bay Area fundraising event: ‘Celebrating the Great Outdoors,’ to be held March 24th. This year’s honoree is Julie Packard, marine biologist and Executive Director of the Monterey Bay Aquarium. San Francisco’s own Stanlee Gatti will be designing the event.

Since its inception, NFWF has invested more than 1.5 billion in conservation, providing over 10,000 grants to more than 3,500 organizations in all 50 states and over 50 other countries.

Also labeled Gifts, In the News, On Location | Permalink

Present perfect(ly)

January 29, 2009

Elixir recently devised presentation and workbook materials for Stand & Deliver, a consulting group that trains corporate leaders and their teams on high-performance communications. Workshop directors are experienced executive coaches with years of theater direction and acting experience. To help their international clientele achieve greater levels of influence through the spoken word, Stand & Deliver needed written materials to reinforce workshop content, so that attendees could carry it with them for reference and deployment.

“Elixir helped us translate complex teaching concepts into an elegant, easy-to-read book which has become a primary tool for our clients. The team at Elixir was totally committed to understanding the reader’s experience—from the size, weight and color of the book, to the client’s intellectual and emotional journey through our learning and development program.

Everyone touts the importance of “knowing the client,” but Elixir really did delve deeply to understand the thinking behind the ideas and the outcomes we sought. Elixir’s ‘ensemble approach’ capitalizes on the intellectual and creative collective of their team.”
- Peter Meyers, Founder, Stand & Deliver

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We wish you a silver lining

December 23, 2008

Elixir’s annual holiday gift to clients, colleagues, and friends is always a studio-wide undertaking—from concept to design to packaging to assembly. This year, silver linings seemed just the aspirational thing. Enclosed operating instructions laid things out simply:

Cover pillow with liner.
Cover liner with pillow case.
Rest your head.

Rest your head.

We’ve been delighted by the flurry of appreciation and exclamation points—and by people’s creative descriptions of the linings and the optimism they portend. Wishing you happy holidays and the very best for 2009.

This photo posted to Flickr by “! just your girl” shed light on the mailing label.
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Also labeled Gifts | Permalink

A Toast to 2009

December 23, 2008

Warm holiday greetings from all of us at Elixir,

Just a quick note to wish you the best as the year (our 16th in business!) draws to a close. Our thanks to everyone who in 2008: provided the reference, signed the check, took the photo, styled the shot, found the location, edited the copy, drew the picture, illustrated the concept, wrote the code, visited the studio, determined the positioning, suggested the paper, printed the brochure, proofed the color, drank the margarita, AND fed the inspiration.

The year included new projects with old friends at Sundance, Gump’s, Naturopathica, New Leaf Paper, The Golden Bear, Hlaska, TravelSmith, and Yerba Buena Center for the Arts. And we met new friends through projects with the California Academy of Sciences, Golden Star Tea Company, Stand & Deliver, the Contemporary Jewish Museum, New York Life, and Sandia National Laboratories. Our collaborations with our clients, colleagues, and friends mean the world to us.

As we head into the new year—and into challenging economic times for everyone—please know that we remain at your service. Call us if you are looking for ways to do more with less—and still present your best self while keeping your spending in check.

Wishing you a prosperous and innovative New Year!

Elixir Design
2134 Van Ness Avenue
San Francisco, CA 94109
(415) 834-0300

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We’re excited to start the new year with a profile in the Jan./Feb. issue of Communication Arts. You’ll also find us online: on our blog (subscribe via RSS or email for client news and updates); on Facebook (become a fan); or at LinkedIn, where you can “link in” with each of us individually. Resolve to connect; we’d love to see what you are up to.

Also labeled In the News | Permalink

’nac, ’nac. Who’s there?

November 14, 2008

The new Sundance Almanac: A Catalog for Men. Elixir worked with Sundance to introduce an expanded offering of men’s apparel and accessories. The design is classic, rugged and warm—like a grey merino Henley wool sweater. The Holiday 2008 book shipped mid-October as a bind-in to the main Sundance catalog. Selected shoppers {The A-for-Almanac List} will receive it as a self-mailer. For cozy shopping, all items are also on the web.

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Also labeled In the News, On Location | Permalink

Olympic torch relay passes in front of Elixir office en route to Beijing

April 10, 2008

Olympic Torch

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Also labeled In the News | Permalink

Elixir from your car

March 15, 2007

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After nine years of paper letters, Elixir goes gold. And 3D. Witness Senior Designer, Nate Durrant, letterspace for Van Ness legibility. More »

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Elixir seats sixteen

September 18, 2006

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Elixir treated itself to a new set of conference room chairs this fall. More »

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