Author Archives: kp

Into the woods with the National Fish & Wildlife Foundation

Elixir’s invi­ta­tion for the National Fish & Wildlife Foundation (NFWF) is fea­tured on page 144 of the September/October issue of Communication Arts. The magazine’s 52nd Design Annual fea­tures 174 win­ning projects from 4,291 entries.

Celebrating the Great Outdoors, the Foundation’s third annual Bay Area fundraising event, was held on March 28, 2011. The invi­ta­tion and related col­lat­eral were inspired by event designer Stanlee Gatti’s vision for the event — a pop-up, tented forest on San Francisco’s Crissy Field. Elixir col­lab­o­rated with UK illus­trator Mary Woodin to create immer­sive scenes that emerge on dimen­sional cor­ru­gated card­board panels pro­duced by Oscar Printing.

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The San Francisco Symphony prepares for its centennial season

Elixir is excited to be working with the San Francisco Symphony to develop invi­ta­tions and event mate­rials for its Centennial Opening Night Gala on September 7, 2011. The dinner and con­cert — Fanfare for a New Century inau­gu­rate the Symphony’s cen­ten­nial season.

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Kokkari: cooking up a delicious book

Elixir recently had the plea­sure of col­lab­o­rating with pub­lisher Chronicle Books and Kokkari Estiatorio on the design of a cook­book for this acclaimed San Francisco restau­rant. Kokkari: Contemporary Greek Flavors, authored by Executive Chef Erik Cosselmon and Janet Fletcher, presents almost 100 of the restaurant’s most pop­ular recipes and illu­mi­nates the Greek tra­di­tions that inspired them. Photographs by Sara Remington are fea­tured throughout.

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Luck favors the prepared

Luck favors the pre­pared from Elixir Design on Vimeo.

We’ve had the curious plea­sure of sharp­ening over 1,000 pen­cils this month in prepa­ra­tion for our annual hol­iday mailing, an Elixir tra­di­tion dating back to 1996. This year’s inspi­ra­tion was a favorite quote, “Luck favors the pre­pared,” which has been attrib­uted to Louis Pasteur. We had the quote foil-stamped on custom-made boxes — to house a single Blackwing pencil and the shav­ings we made while sharp­ening it. We are out­fit­ting everyone on our list with a sharp pencil and a com­pas­sionate eraser as we all head into the new year and what­ever it holds in store.

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Celebrating the Great Outdoors encore

The National Fish & Wildlife Foundation (NFWF) held its annual East Coast fundraising event in Greenwich, Connecticut on September 25, 2010. Celebrating the Great Outdoors is the third NFWF fundraiser Elixir has worked on, having devel­oped mate­rials for both the 2009 and 2010 suc­cessful West Coast fundraising events in San Francisco.

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prAna expands its vision with a new catalog

prAna brought Elixir in to estab­lish the brand’s visual lan­guage and, in tandem, to begin devel­oping prAna’s first direct-to-consumer cat­alog. The com­pany had built a loyal fol­lowing among climbers and yoga prac­ti­tioners who valued the brand’s authen­ticity. Without com­pro­mising the soul­ful­ness that defined its first 17 years in busi­ness, prAna wanted to attract a broader audi­ence of out­door enthu­si­asts, artists, and other “cul­tural cre­atives” to drive sig­nif­i­cant growth. The man­age­ment team described prAna’s desired revi­tal­ized brand posi­tion as bal­ancing “the thrilling ten­sion between mindful living and living on the edge.”

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Fresh packaging with a twist for The Spa Hotel Healdsburg

L to R: Lavender, Rosemary and Orange Blossom Lotion; Meyer Lemon and Sage Shampoo; Lavender, Jasmine and Blood Orange Conditioner; Meyer Lemon and Sage Bath Gel.

The fruits of Elixir’s recent pack­aging project for The Spa Hotel Healdsburg are now available.

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