The Benefit of Spray Painting For Tipping Point

It was an honor for us once again to help create the visual lan­guage for the annual Tipping Point Benefit, taking place tonight. We look for­ward to seeing this won­derful orga­ni­za­tion raise even more in one evening than last year’s $8.5 mil­lion to fight poverty in the San Francisco Bay Area. For this year’s mate­rials, bold typog­raphy, street sign ref­er­ences, and con­struc­tion orange convey a strong take-action mes­sage for building a better Bay Area for all.

We spent a rainy San Francisco weekend spray painting close to 2000 invi­ta­tions, resulting in some pretty great Cheetos fin­gers! The Benefit is sold out, but you can donate to the cause here.

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