Summer Search Seeks a New Visual Language

ELIXIR Design-Summer Search invitation

Summer Search is a youth devel­op­ment orga­ni­za­tion founded in Northern California in 1990. They’ve since taken their holistic model to the national level, repli­cating the pro­gram in six addi­tional met­ro­pol­itan areas. Summer Search part­ners with high schools to iden­tify low-income stu­dents who dis­play cer­tain char­acter attrib­utes. The stu­dents receive year-round sup­port – a unique com­bi­na­tion of expe­ri­en­tial oppor­tu­ni­ties and a circle of rela­tion­ships anchored in pro­fes­sional mentoring.

Summer Search makes an unusu­ally long-term invest­ment in each stu­dent, and the results have been phe­nom­enal. The program’s alumni suc­ceed in col­lege and become leaders in their home com­mu­ni­ties. This non-profit is as well run as any we’ve worked with, and the ripple effect of its impact thrills us.

Almost the entire Elixir team worked together to dis­till Summer Search’s mes­saging and create a visual lan­guage. We deployed the new iden­tity on an exten­sive range of mate­rials – in which the faces and voices of Summer Search stu­dents shine through.

ELIXIR Design-Summer Search logo

ELIXIR Design-Summer Search brand guidelines

ELIXIR Design-Summer Search brochure

ELIXIR Design-Summer Search poster

 

ELIXIR Design-Summer Search tote bag

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