David and Goliath, by Malcolm Gladwell

ELIXIR Design-David and Goliath

When Malcolm Gladwell’s agent con­tacted us about designing the cover for David and Goliath, we were – in a word – over­joyed. While we haven’t met Mr. Gladwell, we are huge fans.

Echoing the estab­lished visual lan­guage of Gladwell’s four pre­vious book covers, designer Nate Durrant devel­oped a single strong image to com­mu­ni­cate the story in the most min­i­malist way. The trompe l’oeil effect – making the cover look as if it has been whacked – relates lit­er­ally to the title and fig­u­ra­tively to the book’s cen­tral theme.

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