Elixir Nominated for Cooper-Hewitt National Design Award

We are thrilled to share the news: Elixir has been nom­i­nated for a 2013 Cooper-Hewitt National Design Award, Communication Design cat­e­gory. From Cooper-Hewitt’s web­site: “The National Design Awards pro­gram cel­e­brates design as a vital human­istic tool in shaping the world, and seeks to increase national aware­ness of design by edu­cating the public and pro­moting excel­lence, inno­va­tion, and lasting achieve­ment.” Cooper-Hewitt, part of the Smithsonian Institution, first launched the awards at the White House in 2000.

To be clear, we have ZERO expec­ta­tions of win­ning. Legend has it almost no one receives the award on first nom­i­na­tion. Nonetheless, we are grateful that one of our won­derful clients nom­i­nated us, and are hum­bled and hon­ored to be up for con­sid­er­a­tion among so many design giants.

In addi­tion to our port­folio and other sup­ple­mental mate­rials, our sub­mis­sion includes this state­ment intro­ducing our work and approach to the jury:

Elixir adheres to the notion made pop­ular by psy­chol­o­gist Mihaly Csikszentmihalyi that “people buy into things that they per­ceive will make them happy.” For us, the process of making good on that promise is invari­ably a col­lab­o­ra­tive effort – within our team and with our sup­pliers, clients and col­leagues. We func­tion as a team – in the way that ath­letes or musi­cians do – of people playing to their respec­tive strengths.

We are most known for beau­ti­fully exe­cuted unex­pected phys­ical arti­facts, often using tac­tile mate­rials. We also have clients who retain us to help them rethink and refine their brand posi­tioning without needing us to design any­thing. (Adobe is a prime example.) For the orga­ni­za­tions we’ve been hon­ored to work with, the desired results have followed.

We’ve had a ball assem­bling our sub­mis­sion (not to men­tion quite a walk down memory lane). When the firm was founded in 1992, a name like Elixir was unusual – it was the heyday of firms named after their prin­ci­pals, and about ten years before the pop­u­larity of sin­gular nouns and verbs. “Elixir” begs for col­lab­o­ra­tion, for the mixing of tal­ents, and mem­bers of the team have invested their “hearts and guts” in the work for many years now.

Team Elixir
Becky Sorensen
Beth Wong
Billy Westley
Holly Holmquist (since 1998)
Jennifer Jerde
Jeff Brush
Kris Roberts
Livia Foldes
Maria Mraz
Nathan Durrant (since 1997)
Nami Kurita
Wendy Smith
Stephanie Mueller (since 1999)

Adrian Lurssen
Alyson Kuhn
David Caso
Kevin Head
Rich Binell

Class by Himself
Mark Winn

Honorary Forever
Kyle Pierce
Scott Hesselink

Past but not Forgotten (although we’ve for­gotten some names)
Aaron Cruse
Adam Varcoe
Aine Coughlin
Anja Laicher
Ashley Pederson
Celeste Moye
Chris Jerde
Christopher DeWinter
Cia Glover
Connee Young
Dennis Gobets
Diane Carr
Eric Heiman
Georgiana Ng
Igor Zhoglo
Janet Perez
Jennifer Breeze
Jennifer Frederiksen
Jennifer Tolo Pierce
Julie Cristello
Karin Bryant
Kate Berg
Kelly Ongpin
Kelly Pendragon
Kyle Blue
Laurel Moorhead
Leah Elamin
Leslie Charles
Linley Kaye
Liz (Queen Esther)
Mai Nguyen
Malin Reedijk
Matthew Boehm
Merel Kennedy
Michael Braley
Mitch Morse
Nathan Sharp
Renee Toy
Sarah Cohen
Sarah Pulver
Sean McGuire
Shane Brentham
Suki Haseman
Sumi Shin
Stephanie Heinsohn
Syd Buffman
Tina Iverson

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