Levi’s takes the high line

Levi Strauss & Co. recently spon­sored the Care to Air Design Challenge, seeking “the world’s most inno­v­a­tive, cov­etable, and sus­tain­able air-drying solu­tion for clothing.” Levi’s awarded $10,000 in prize money on August 16 at the tem­po­rary Levi’s Workshop on Valencia Street in San Francisco’s Mission district.

Elixir col­lab­o­rated with Levi’s and the Workshop’s let­ter­press gurus to create pack­aging for a limited-edition kit of air-drying sup­plies to be given away at the event. The kit fea­tured the solu­tion designed by Dr. Russ Hornstein, neu­ro­phys­i­ol­o­gist by day & eco-innovator by night. Hornstein, a.k.a. Einspine, won a Top Community Collaborator award.

To read about the six win­ning entries visit the Levi’s Workshops blog. If you are inspired to install Dr. Hornstein’s ele­gantly simple appa­ratus, click here for instructions.

The Care to Air Design Challenge is a great exten­sion of Levi’s Care Tag cam­paign, which encour­ages Levi’s jeans and Dockers owners to wash their wear in cold water, line dry when pos­sible, and then ulti­mately donate to Goodwill. On the cor­po­rate level, Levi’s is working to reduce the envi­ron­mental impact of their man­u­fac­turing and to improve global sus­tain­ability in the cotton industry.

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