New vistas for prAna

Elixir is excited to be working with prAna on their brand visual lan­guage, to be unveiled soon in all chan­nels: new web­site, retail graphics, pack­aging, and the company’s first direct-to-consumer cat­alog. The 17-year old brand, based in Vista, CA, is a long­time pur­veyor of apparel & acces­sories for yoga and climbing, as well as activewear — all with a bohemian bent.

The cat­alog will com­ple­ment prAna’s web­site—which just launched today, designed & devel­oped by our col­leagues at Gorilla, the Chicago-based e-commerce gurus; retail part­ners (including REI, Athleta, inde­pen­dent yoga stu­dios and climbing gyms throughout the country); and, prAna’s own flag­ship store in Boulder, CO.  We love the new Fall line and encourage you to take a look. The Fall 2010 cat­alog will arrive in mail­boxes later this month.

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