Exhibit Design Awards

Jennifer Jerde, Elixir’s Founder and Creative Director, was hon­ored to be one of seven judges of Exhibitor Magazine’s 24th Annual Exhibit Design Awards. Winners were announced in the May issue of the mag­a­zine and recently pub­lished online.

Samsung Electronics won the top honor for the optical illu­sion they cre­ated via mirror-covered ceiling & walls paired with light pro­jec­tions through the exhibit’s glass floor. The design show­cased Samsung’s new gen­er­a­tion of LED TVs (144 were present on eight floor-to-ceiling columns). Other win­ners — from an impres­sive array of inter­na­tional entries — included Teknion, Automobili Lamborghini, Eternit, Autodesk, Audi, SpinVox, Saudi Telecom, Daimler, Herman Miller, Sony, Yokohama, O.C. Tanner and Ewo.

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