Taylor’s Automatic Refresher — the Bay Area’s classic and well-loved hamburger & fries eatery — reopens this week as Gott’s Roadside. Elixir was retained to rename and then develop the new identity. Collateral included a website, menus, signage, apparel and packaging.
You’re invited to help Gott’s celebrate this Thursday, March 25 from 6 – 9 p.m. at San Francisco’s Ferry Building and again on Friday, March 26 from 6 – 8 p.m. at their St. Helena and Napa locations. Free cheeseburgers, ahi burgers, Seoul burgers and fries will be served, and Elixir-designed t-shirts will be given away. Visit http://gottsroadside.com/ for directions. We hope to see you there!
Joel and Duncan Gott opened their original St. Helena location in 1999.
A second location opened in 2004 in San Francisco’s gourmet mecca, the Ferry Building Marketplace.
Gott’s opened at Napa’s Oxbow Public Market in 2008.