The Coffee Bean & Tea Leaf has tapped Elixir to develop their Holiday 2009 promotion. The theme will waft into The Coffee Bean & Tea Leaf’s 700+ locations around the globe this fall, infusing all aspects of the sipping, sitting, and shopping experience.

Elixir will start by establishing a proprietary brand visual language that aligns the essence of the Holiday promotion with the brand story—from attitude and tone to palette, icons and seasonal décor. In-store applications will deck the walls, displays, collateral and packaging and extend to recommendations for gift merchandising and in-store music.