Tea Time

Elixir has recently begun to work with Tea, a globally-inspired children’s clothing com­pany. Dual objec­tives are to better align the Tea cat­alog with their brand and to inte­grate “best prac­tices” to increase prof­itability. Since its start in San Francisco in 2002 “with three pima cotton sweaters,” Tea has devel­oped two lines that are now sold in over 500 stores around the world (including Bloomingdale’s, Barneys New York, Neiman Marcus, and Takashimaya). Creative con­sulting will encom­pass a voice guide, design tem­plates, pho­tog­raphy direc­tion, and other rec­om­men­da­tions for infusing the cat­alog with the essence of Tea.

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