Wedding Chic, Gump’s recent showcase for brides, was a grand success. Elixir designed the collateral for the February 8 event, including a custom logotype used in print ads and the e-nnouncement. Consultants from Gump’s wedding registry and specialty purveyors were on-hand to tour brides-to-be through the displays. Elixir has designed and evolved the Gump’s catalogue since 2005, evoking in print the distinctive in-store shopping experience.

Elixir’s custom logotype for the event dressed up the windows on Post Street.

Wine and conversation sparkled as guests circulated throughout the store.

Zen Moderne: An almost ethereal view of the China Galleries in a moment of calm.

Early Signs of Spring: Table settings from Gump’s renowned China, Crystal, and Silver Galleries served up inspiration à la carte.