The Benefit of Spray Painting For Tipping Point


It was an honor for us once again to help create the visual lan­guage for the annual Tipping Point Benefit, taking place tonight. We look for­ward to seeing this won­derful orga­ni­za­tion raise even more in one evening than last year’s $8.5 mil­lion to fight poverty in the San Francisco Bay Area. For this year’s mate­rials, bold typog­raphy, street sign ref­er­ences, and con­struc­tion orange convey a strong take-action mes­sage for building a better Bay Area for all.
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Command and Control, by Eric Schlosser

ELIXIR Design-Command and Control

Eric Schlosser is mas­terful at deliv­ering in-depth reportage and inves­tiga­tive analysis on dark, quirky sub­jects – things that some­times we’d rather not know, but know we should. When Eric asked us to design the cover for Command and Control, he shared his cre­ative vision in the same exciting email: “99.9 per­cent of the books that have been written about nuclear weapons have a big mush­room cloud on the cover, and I have a dif­ferent idea. I would like the cover to resemble the cover of an Air Force acci­dent report – bureau­cratic, official-looking, and yet odd enough to be intriguing…“
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